IMM-Community
Welcome to the IMM Community
Marketing thrives on exchange, knowledge and a strong community. The Institute of Marketing Management (IMM) at ZHAW connects you with the latest trends, cutting-edge research and executive education opportunities that make a real difference.
Stay informed
IMM-Newsletter
Stay up to date! Our newsletter delivers regular insights into the latest developments, exclusive event announcements and practical tips straight from the field. Subscribe now and never miss an update.
Subscribe to our newsletter
IMM-Blog
Our Marketing Management Blog (only available in German) features the latest research findings, practical best practices, event updates and much more from the world of marketing.
Find us on social media
LinkedIn Showcase Page
Follow us for regular updates from the IMM, career tips and marketing insights worth reading.
LinkedIn Group "Marketing Management Community"
This exclusive group is for our alumni and staff only. Connect with marketing experts and benefit from direct exchange.
Get involved!
IMM-Events
Experience the IMM community first-hand! Our events bring together industry conferences, hands-on workshops and interactive networking opportunities.
IMM Marketing Events:
Industry events with leading minds in the field:
- Swiss MarTech Summit (Event page available in German only)
IMM Executive Education Information Events
Discover our executive education programmes at our information event and exchange ideas with experts – online or in person.
Studies & Surveys
Take an active role in our research projects!
Join our panel
IMM-Websites
IMM Research
We turn research into real-world marketing solutions, working closely with companies to tackle the challenges that matter most to them.
IMM-Websites for Executive Education
Your starting point for executive education at the IMM
Go to the IMM Executive Education Hub
All current courses and programmes at a glance
How our CAS and MAS programmes are structured
Discover the programme structure
Answers to the most common questions about our programmes
The competence centre responsible for developing, marketing and quality-assuring our executive education portfolio
Explore the Center for Executive Education in Marketing
Join the IMM-Community!
Why community?
Our goals
We have an ambitious goal: to foster lifelong learning and actively promote exchange among marketing professionals. Together, we are building Switzerland's leading and largest marketing community.
Member benefits
Membership in the IMM Community is open to current and former students as well as ZHAW staff with a background in marketing education or executive education. Community members benefit from:
- Expert articles on current challenges and trends in marketing
- Free access to the latest marketing studies
- Knowledge exchange with hundreds of like-minded professionals
- Support with real-world challenges in practice
- Free consultation on our research and consulting services
- Exciting events – by the community, for the community
- Access to an extensive marketing network
Are you a current or former student, research partner or ZHAW staff member in the field of marketing? Perfect! Submit a request now to join the community.
The Institute of Marketing Management (IMM) at ZHAW founded this community to stay at the forefront of marketing in Switzerland, take a stand on current challenges and trends, and provide expert insights on relevant marketing topics. We believe that sharing experiences and learning within a community enriches both academic and professional life, and promotes lifelong learning for everyone involved.
Our focus is on marketing in all its facets, including Consumer Behavior, Customer Management, Customer Experience, Digital Commerce, Marketing Technology, Digital Marketing, Artificial Intelligence, AI in Marketing, Product Management, Service Design & Innovation, Behavioral Insights for Marketing, Pricing, Healthcare & MedTech Marketing, Branding, Sales, Growth Management and Executive Education in Marketing.
“The IMM Community is a huge pool of marketers I can draw on for knowledge sharing. That is incredibly valuable.”
Sarah Edelmann, Consultant at Hutter Consult AG