Programme Overview

Already know which programme you're looking for? Here you will find our complete portfolio of CAS and MAS programmes.

The executive education portfolio of the ZHAW Institute of Marketing Management (IMM) primarily comprises Certificate of Advanced Studies (CAS) and Master of Advanced Studies (MAS) programmes. Both offer research-based, practice-oriented learning, while differing in scope, duration, and learning objectives.

A CAS is ideal if you want to deepen your expertise in a specific area of marketing or update your knowledge within a relatively short period of time. Most programmes can be completed within three to four months and lead to a university certificate.

A MAS is designed for experienced professionals seeking a comprehensive postgraduate qualification at master's level. Comparable in academic level to other professional master's qualifications, such as an MBA, a MAS typically takes two to three years to complete and consists of several CAS programmes combined with a master's thesis.

Many of our CAS programmes can be combined towards a MAS degree. To explore how the programmes are structured and which CAS contribute to each MAS, please visit our Programme Structure.

Questions about admission or how our programmes work?
Find answers to the most frequently asked questions in our FAQ.
Go to Frequently Asked Questions (FAQ)

Not sure which CAS programmes can be combined towards a MAS degree?

Explore Programme Structure

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