Dr. Manuel Holler

Work at ZHAW

Position

Lecturer & Researcher @ Product Management Center

Focus

Digital Innovation for Sustainable Product and Service Business

Teaching

• BSc Business Administration
• MSc Business Administration – Major in Marketing

Experience

• Visiting Scholar Positions
  swissnex Boston/NY/China, HPI Potsdam
  11 / 2022 - 09 / 2024
• Digital Product Manager
  ZF Group, Friedrichshafen, Germany
  01 / 2018 - 08 / 2018
• thyssenkrupp Research Lab Associate
  thyssenkrupp, Essen, Germany & Eschen, Liechtenstein
  01 / 2015 - 10 / 2017
• Research Analyst
  Oliver Wyman, Munich, Germany
  04 / 2014 - 11 / 2014
• Internship Positions
  e.g., Porsche, Rodenstock, TUM Create
  02 / 2010 - 11 / 2013

Education and Continuing education

Education

• CAS / Higher & Professional Education
  Zurich University of Applied Sciences (ZHAW)
  09 / 2020 - 07 / 2021
• PhD / Business Innovation
  University of St.Gallen (HSG)
  01 / 2015 - 02 / 2019
• MSc / Mechanical Engineering
  University of Technology Munich (TUM)
  10 / 2011 - 11 / 2013
• BEng / Mechanical Engineering
  University of Applied Sciences Deggendorf (THD)
  10 / 2007 - 03 / 2011

Network

Membership of networks

• Data Innovation Alliance
• Plattform Industrie 4.0
• Swissnex Network
• ZHAW digital / DIZH
• ZHAW entrepreneurship
• ZHAW sustainable
• Swiss Product Management Community
• HSG Research Lab Management of AI
• LinkedIn
• GoogleScholar
• ResearchGate

ORCID digital identifier

ORCID ID: 0000-0003-2992-6678

Projects

• Better quality of life with Live4all: Intelligent wheelchair cushion to prevent pressure-related tissue damage / Team member / ongoing
• Building Trust and Acceptance of Computer Vision Technology in Swiss Retail / Co-project leader / completed
• The Bowel Monitoring System / Team member / completed
• Product Market Fit for MIROS: Redefining Living Spaces / Project leader / completed
• Medical Staffing made Easy / Project leader / completed
• Technology Affordances of the Industrial Metaverse / Project leader / completed
• Product-market fit for innovative seat cushions for wheelchair users from Reliyoo / Deputy project leader / completed
• Product Market Fit Boost - Peace of Mind for Your Innovation Idea / Team member / completed
• Effect and Perception of Green Patterns in the Energy Sector / Project leader / completed
• Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Deputy project leader / completed
• Feasibility Evaluation of an Exoskeleton Rehabilitation Service for TWIICE / Project leader / completed
• Personalization for Collabree - Sticky Habits Made Easy / Project leader / completed
• Waste Action Solution / Co-project leader / completed
• Digital Health Application for Cardiac Rehabilitation / Project leader / completed
• Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Project leader / completed
• Green Patterns / Project leader / completed
• AI for Industrial Product, Service & Innovation Management / Project leader / completed
• Circular Economy Platform for used laptops / Team member / completed
• mympact - The one app for personal sustainability / Project leader / completed
• Ampliphi – The Plastic Action & Circular Economy Platform / Project leader / completed
• #NFGrapevine NFT – Development of the first Web3 wine brand / Deputy project leader / completed
• Verticeuticals – A blockchain-based vertical farming solution for sustainable nutraceutical production / Project leader / completed
• Robotic Digital Manufacturing – Shaping Product Market Fit / Project leader / completed
• Carbon-Footprint-Management for Timly / Project leader / completed
• Enabling industrial companies to efficiently observe machine processes and resolve unplanned machine downtime / Project leader / completed
• Innovation Potential Study for Oniri Dream Analysis / Project leader / completed
• Concept Development for Trustworthy Phygital Marketplaces / Project leader / completed
• Gossik - The Productivity Assistant for the Young & Ambitious / Project leader / completed
• Empirical Market Potential Analysis for ResGuard Med – B2B Toolbox for Early Respiratory Crisis Warning / Project leader / completed
• Making Society More Resilient – Innovation and Market Potential Analysis for Moodtalk / Project leader / completed
• How to Digitize a Textbook? / Deputy project leader / completed
• The ZHAW Partner Guide / Deputy project leader / completed
• Touchless Robotic Gripper based on Acoustic Levitation / Project leader / completed
• Digital Certificates for Luxury Goods – From Product to Ecosystem / Project leader / completed
• Making AI Tangible – The ZHAW AI Demonstrator / Project leader / completed
• Concept Development for the Digital Management of Car Subscriptions / Project leader / completed
• Autonomous Flying Robots – From the Lab to the Industry / Project leader / completed
• Development of a Smart Connected Product System for the Industrial Piping Business / Project leader / completed
• Back-end Solution for Charging Stations to Advance Electric Mobility / Project leader / completed
• Software Platform for Shared Micro Mobility Management / Project leader / completed
• Smart Dust – Exploring Technology Affordances in the Industrial Economic Sector / Project leader / completed
• Product Requirements for Electric Trucks for Economical and Ecological Logistics / Project leader / completed
• Digital Solution for Infection Prevention / Project leader / completed
• Requirements for Digital Value-added Services in the Context of Mobility-as-a-Service / Project leader / completed
• Concept Development for the Implementation of Smart Cities for Liveable and Sustainable Urban Areas / Project leader / completed
• Development of a Modular All-in-One System for the Optimized Use of Flat Roofs / Project leader / completed
• Intelligent IoT Solution to Increase Efficiency in Outpatient and Inpatient (Geriatric) Care / Project leader / completed
• Conception of an Accommodation Platform to Combat the Vacancy Rate in Switzerland / Project leader / completed

Publications

Articles in scientific journal, peer-reviewed

• Haarmann, J., & Holler, M. (2024). Product-market fit of HealthTech innovation. Marketing Review St. Gallen, 2024(6), 28–35.
• Holler, M., Dremel, C., Hehn, J., van Giffen, B., & Galeno, G. (2022). Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle. HMD Praxis der Wirtschaftsinformatik, 59(5), 1258–1268. https://doi.org/10.1365/s40702-022-00899-0
• Vogt, H., Ehrat, M., Fuchs, R., & Holler, M. (2021). Welche datenbasierten Servicemodelle sind erfolgsversprechend für KMU der Maschinen‑, Anlagen‑, Elektro- und Metallindustrie? HMD Praxis der Wirtschaftsinformatik, 58, 521–536. https://doi.org/10.1365/s40702-021-00728-w
• Holler, M., Dremel, C., van Giffen, B., & Fuchs, R. (2020). Smart Dust und Micro Robots im industriellen Sektor : Chancen, offene Punkte und Handlungsempfehlungen. HMD Praxis der Wirtschaftsinformatik, 57(6), 1239–1250. https://doi.org/10.1365/s40702-020-00666-z
• Holler, M., Herterich, M., Dremel, C., Uebernickel, F., & Brenner, W. (2018). Towards a method compendium for the development of digitised products : findings from a case study. International Journal of Product Lifecycle Management, 11(2), 131–153. https://doi.org/10.1504/IJPLM.2018.092825
• Holler, M., Dremel, C., Herterich, M., Uebernickel, F., & Brenner, W. (2017). Product Lifecycle Management im Konzernumfeld : Herausforderungen, Lösungsansätze und Handlungsempfehlungen. HMD Praxis der Wirtschaftsinformatik, 55(1), 133–150. https://doi.org/10.1365/s40702-017-0372-8

Books, peer-reviewed

Holler, M. (2018). Understanding product lifecycle management in manufacturing industries [Doctoral dissertation]. HSG Hochschulschrift.

Book chapters, peer-reviewed

• Holler, M., Dremel, C., van Giffen, B., & Fuchs, R. (2023). Smart Dust und Micro Robots im industriellen Sektor : eine Praxisperspektive. In S. D’Onofrio & S. Meinhardt (eds.), Robotik in der Wirtschaftsinformatik (pp. 387–399). Springer. https://doi.org/10.1007/978-3-658-39621-3_18
• Holler, M., Barth, L., & Fuchs, R. (2019). Trustworthy product lifecycle management using blockchain technology : experience from the automotive ecosystem. In J. Stark (Ed.), Product lifecycle management (volume 4) : the case studies (pp. 13–19). Springer. https://doi.org/10.1007/978-3-030-16134-7_2
• Uebernickel, F., Holler, M., & Brenner, W. (2017). Fallbeispiel : Predictive Analytics im industriellen Servicegeschäft von Linde MH. In C. Lemke, W. Brenner, & K. Kirchner (eds.), Einführung in die Wirtschaftsinformatik; Bd. 2: Gestalten des digitalen Zeitalters (pp. 178–180). Springer.

Written conference contributions, peer-reviewed

• Holler, M., Vogt, H., & Feuz, M. (2026). Towards a maturity model for the industrial metaverse. Smart Services Summit : Smart Services for a Sustainable and Resilient Future. https://doi.org/10.21256/zhaw-34559
• Holler, M., Eloranta, T., & Demiriz, U. (2025). Potential of the industrial metaverse : a taxonomic approach [Conference paper]. In P. Sureephong, C. Danjou, & A. Bouras (Eds.), Product lifecycle management : leveraging AI, digital twins, and smart technologies. Springer. https://doi.org/10.1007/978-3-031-93323-3_11
• Holler, M., Korbel, J. J., & Galeno, G. (2025). Industrial metaverse for industrial companies : an exploratory study [Conference paper]. In S. West, J. Meierhofer, T. Buecheler, & G. Wally Scurati (Eds.), Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024 (pp. 107–119). Springer. https://doi.org/10.1007/978-3-031-86958-7_8
• Barth, L., Ehrat, M., Galeno, G., Holler, M., & Savic, N. (2022). Value generation in the product lifecycle with digital twins : status quo in Swiss companies [Conference paper]. Proceedings of the 55th Hawaii International Conference on System Sciences, 4528–4537. https://doi.org/10.24251/HICSS.2022.551
• Holler, M., Dremel, C., van Giffen, B., & Vogt, H. (2022). From smart connected products to systems of systems : case study and archetypes [Conference paper]. In O. Canciglieri Junior, F. Noël, L. Rivest, & A. Bouras (Eds.), Product lifecycle management : green and blue technologies to support smart and sustainable organizations (pp. 3–13). Springer. https://doi.org/10.1007/978-3-030-94399-8_1
• Barth, L., Ehrat, M., Holler, M., & Fuchs, R. (2021). Value creation with digital twins : framework validation and analysis of further development priorities [Conference paper]. In S. West, J. Meierhofer, & C. Ganz (Eds.), Smart services summit : digital as an enabler for smart service business development (pp. 35–47). Springer. https://doi.org/10.1007/978-3-030-72090-2_4
• Holler, M., van Giffen, B., Barth, L., & Fuchs, R. (2021). Smart dust for smart(er) industrial product-service-systems : three strategies and their application [Conference paper]. In S. West, J. Meierhofer, & C. Ganz (Eds.), Smart services summit : digital as an enabler for smart service business development (pp. 15–20). Springer. https://doi.org/10.1007/978-3-030-72090-2_2
• Holler, M., Haarmann, J., van Giffen, B., & Frank, A. G. (2020). Smart dust in the industrial economic sector : on application cases in product lifecycle management [Conference paper]. In F. Nyffenegger, J. Ríos, L. Rivest, & A. Bouras (Eds.), PLM 2020 : Product Lifecycle Management Enabling Smart X (pp. 165–175). Springer. https://doi.org/10.1007/978-3-030-62807-9_14
• Holler, M., van Giffen, B., Benzell, S., & Ehrat, M. (2020). The general data protection regulation in financial services industries : how do companies approach the implementation of the GDPR and what can we learn from their approaches? 82. Jahrestagung Des Verbands Der Hochschullehrer Für Betriebswirtschaft (VHB 2020), Frankfurt Am Main, Germany, 17-20 March 2020.
• Holler, M., Vogt, H., & Barth, L. (2019). Exploring the willingness-to-share data of digitized products in B2B manufacturing industries [Conference paper]. In A. Pucihar, M. Kljajić Borštnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference Proceedings (pp. 1065–1072). University of Manbor Press. https://doi.org/10.18690/978-961-286-280-0
• Holler, M., Uebernickel, F., & Brenner, W. (2018). The evolution of IS projects in manufacturing industries : the case of product lifecycle management [Conference paper]. Proceedings of the 51st Hawaii International Conference on System Sciences, 4867–4876. https://doi.org/10.24251/HICSS.2018.610
• Holler, M., Uebernickel, F., & Brenner, W. (2017). Defining archetypes of E-collaboration for product development in the automotive industry [Conference paper]. Proceedings of the 25th European Conference on Information Systems (ECIS), 113–130. https://aisel.aisnet.org/ecis2017_rp/8/
• Holler, M., Neiditsch, G., Uebernickel, F., & Brenner, W. (2017). Digital product innovation in manufacturing industries : towards a taxonomy for feedback-driven product development scenarios [Conference paper]. Proceedings of the 50th Hawaii International Conference on System Sciences, 4726–4735. https://doi.org/10.24251/HICSS.2017.576
• Holler, M., Uebernickel, F., & Brenner, W. (2016). Digital twin concepts in manufacturing industries : a literature review and avenues for further research [Conference paper]. Proceedings of the IJIE 2016, 2016(8).
• Holler, M., Übernickel, F., & Brenner, W. (2016, December 5). Challenges in product lifecycle management : evidence from the automotive supply industry. 27th Australasian Conference on Information Systems (ACIS2016), Wollongong, 5-7 December 2016. https://doi.org/10.21256/zhaw-3158
• Holler, M., Übernickel, F., & Brenner, W. (2016). Understanding the business value of intelligent products for product development in manufacturing industries [Conference paper]. ICIME 2016 Proceedings of the 2016 8th International Conference on Information Management and Engineering, 18–24. https://doi.org/10.1145/3012258.3012266
• Holler, M., Stöckli, E., Übernickel, F., & Brenner, W. (2016). Towards understanding closed-loop PLM : the role of product usage data for product development enabled by intelligent properties [Conference paper]. 29th Bled eConference Proceedings, 479–491. https://aisel.aisnet.org/bled2016/13
• Holler, M., Übernickel, F., & Brenner, W. (2016, May 20). An e-mail embedded software prototype for knowledge management. CONF-IRM 2016 Proceedings. https://aisel.aisnet.org/confirm2016/65/
• Herterich, M. M., Holler, M., Uebernickel, F., & Brenner, W. (2015). Understanding the business value : towards a taxonomy of industrial use scenarios enabled by cyber-physical systems in the equipment manufacturing industry [Conference paper]. CONF-IRM 2015 Proceedings, 1–15.

Other publications

• Holler, M., van Giffen, B., Seifert, F., Mahendra Mistry, N., & Reinshagen, M. (2023). AI maturity and business model toolkit. 8. F&E-Konferenz Zu Industrie 4.0, Rotkreuz, Schweiz, 24. Januar 2023.
• Holler, M. (2018). Mapping the field of product lifecycle management : a bibliometric study. Universität St.Gallen. https://www.alexandria.unisg.ch/handle/20.500.14171/100874

Oral conference contributions and abstracts

• Vogt, H., Ehrat, M., & Holler, M. (2020). Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services. 5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.
• Holler, M., Ehrat, M., & Vogt, H. (2020). Development of a smart connected product system for the industrial piping business. 5. F&E Konferenz Zu Industrie 4.0, Zürich, 5. Februar 2020.

Publications before appointment at the ZHAW

• GoogleScholar
• ResearchGate

Research data

Holler, Manuel; Vogt, Helen; Feuz, Martin, 2025. Data set for industrial metaverse maturity model. Zenodo. Available from: https://doi.org/10.5281/zenodo.17524480

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