Executive Education

Artificial intelligence is transforming the way we work, market, and innovate. As business environments evolve, continuous learning has become essential. The knowledge acquired during a degree programme is no longer enough to meet the challenges of tomorrow. Our executive education programmes in marketing provide the knowledge and skills professionals need to succeed. They are research-driven, highly interactive, and firmly rooted in practice.

The executive education portfolio of the ZHAW Institute of Marketing Management primarily comprises Certificate of Advanced Studies (CAS) and Master of Advanced Studies (MAS) programmes, ranging from specialised certificates completed within a few months to comprehensive postgraduate qualifications.
A Master of Advanced Studies (MAS) is a postgraduate continuing education degree designed for experienced professionals and is comparable in academic level to other master's-level professional qualifications, such as an MBA, while focusing on specialised expertise rather than general management.

You can find all current CAS and MAS programmes, including upcoming start dates, in our Programme Overview. For detailed information on programme structures and how individual CAS programmes can be combined towards a MAS degree, please refer to our Programme Structure.

Information Events

Would you like to learn more?

Welcome to one of our information events, or arrange a personal consultation with us. We would be delighted to discuss your professional development goals and help you find the programme that best fits your needs.

Get a concise overview: Join one of our online information events for an introduction to our executive education portfolio and practical information about studying at the ZHAW Institute of Marketing Management.
Experience it in person: Our on-campus information events in Winterthur provide a comprehensive introduction to the Institute and its executive education programmes. They include an expert keynote, detailed programme information, and the opportunity to meet programme directors and faculty during the networking reception.
Hear from current participants: Gain first-hand insights into the learning experience by speaking with current participants. Upon request, our programme directors will be happy to connect you with a suitable contact.
Experience a class before you apply: Interested in attending a lecture as a guest? Contact the programme director to arrange a suitable date and experience one of our classes first-hand.

Considering executive education at the ZHAW Institute of Marketing Management? Join one of our upcoming information events to find out if it's the right fit for you.

Info-Event

Thursday July 9th, 2026

We would be delighted to welcome you to one of our information events or arrange a personal consultation to discuss your questions and professional development goals. We look forward to hearing from you.

Your Questions, Answered

Explore all CAS and MAS programmes offered by the ZHAW Institute of Marketing Management, including current start dates, programme descriptions, and downloads.

View Programme Overview (Start Dates)

Discover how our Master of Advanced Studies (MAS) programmes are structured and how individual Certificate of Advanced Studies (CAS) programmes can be combined towards a MAS degree.

Explore MAS-Programme Structures

Below you will find the planned CAS programme offerings for 2026.

CAS Programmes 2026 – ZHAW Institute of Marketing Management

Speak with us in person or online and get answers tailored to your individual questions. Join our next information event.

Next Information Event – ZHAW Institute of Marketing Management

From admission requirements and learning formats to workload and programme organisation, our FAQ answers the most common questions about executive education at the ZHAW Institute of Marketing Management.

Go to Frequently Asked Questions (FAQ)

Why Choose Us

(Source: Executive Education Impact Survey 2022, ZHAW Institute of Marketing Management)

What motivates professionals to pursue executive education, and what impact does it have on their careers? Our Impact Survey among alumni provides valuable insights into the motivations, outcomes, and benefits of executive education.

Why professionals choose executive education

To acquire new knowledge and skills
To expand their professional capabilities
To enhance their career opportunities
To exchange ideas with professionals from different industries and organisations
To prepare for future challenges
To improve their professional performance
To earn a postgraduate qualification

80% of participants stated that the programme fully met their expectations.

“Practical, well structured, and easy to combine with a full-time job.”
Participant feedback

The impact of executive education

More than 90% successfully apply what they have learned in their professional practice.
70% take on greater initiative and responsibility.
More than 70% report improved performance in their current role.
27% secure a new position after completing the programme.

Organisations benefit as well through higher customer satisfaction, improved business processes, and employees who are prepared to take on leadership responsibilities.

Download the full Executive Education Impact Survey

Our executive education programmes are designed to help you translate knowledge into practice. Through hands-on workshops and application-oriented learning, you not only deepen your understanding but also develop solutions you can put into practice immediately. This ensures that the concepts, methods, and strategies you learn can be applied directly in your professional environment from day one.

Artificial intelligence is fundamentally transforming the way we work. By integrating AI throughout our executive education programmes, we enable you to understand its applications in marketing and apply them effectively in practice. Across our CAS and MAS programmes, you will develop the knowledge and skills to harness AI strategically and create value for your organisation. Equip yourself for the future and unlock the opportunities that AI offers for modern marketing.

(Source: Executive Education at the IMM – Benefits for Employers brochure)

Organisations benefit when their employees participate in executive education at the ZHAW Institute of Marketing Management. Key advantages include:

Practice-Oriented Learning: Real business challenges are integrated directly into the classroom, and many assessments address organisation-specific projects.
The Right Programme: Individual consultations help employees choose the programme that best matches their professional goals and organisational needs.
Professional Networking: Participants connect with peers and faculty from a wide range of industries and organisations.
Flexible Programme Structure: The modular design of our programmes allows executive education to be tailored to individual schedules.
Knowledge Transfer: Close guidance ensures that new knowledge is continuously applied in the workplace throughout the programme.
Designed for Working Professionals: Part-time study combined with digital learning formats minimises time away from work.
Access to Current Research: Participants benefit from the latest academic insights and research from the ZHAW Institute of Marketing Management.
Employer Visibility: Employees represent your organisation and strengthen its visibility as an employer and collaboration partner.
Return on Investment: Better-informed marketing decisions contribute to improved business processes and higher customer satisfaction, creating measurable value for your organisation.