Research
Collaborate with the Institute of Marketing Management (IMM)
The Institute of Marketing Management (IMM) partners with businesses, public sector organisations and other institutions through contract research, collaborative innovation projects and executive education. Discover the collaboration model that best fits your objectives and get in touch with the appropriate expert.
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Selected Research Projects
From collaborative research with individual companies to large-scale innovation initiatives, the Institute of Marketing Management conducts research projects that address current challenges in marketing practice.
Explore our portfolio of completed and ongoing research projects by clicking the Project Overview button below.