Nadine Stahl
Nadine Stahl
ZHAW
School of Management and Law
Center of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Projects
Publications
Written conference contributions, peer-reviewed
Stahl, N., Hüttermann, M., Stallone, V., & Klaas, M. (2024). Automated consulting services : perspectives of customers, consultants and companies [Conference paper]. In J. L. Reis, J. Zelený, B. Gavurová, & J. P. Marques dos Santos (Eds.), Marketing and Smart Technologies : Proceedings of ICMarkTech 2023, Volume 1 (pp. 375–387). Springer. https://doi.org/10.1007/978-981-97-1552-7_25
Other publications
Heierli, R., Rettenmund, M., Schild, F., Stahl, N., & Stallone, V. (2025). Content Marketing Studie 2025 : Einsatz und Verbreitung des Content Marketing in der Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2552