Our Media Presence
2026
Nau
6 January 2026
Donald Trump sets an example for the Russians and Chinese
According to experts, Donald Trump is sending a dangerous signal to China and Russia with the intervention in Venezuela. They could take Trump as a role model. The article features comments from Director Prof. Florian Keller and Dominique Ursprung of the ZHAW Center for Geopolitics and Competitiveness.
Nau
5 January 2026
Donald Trump: Which country will he attack next?
Following the arrest of Maduro, Donald Trump is threatening further US interventions. Cuba, Colombia, Iran, or Greenland? Experts assess the situation, including Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness.
Telewizja BIZNES24
5 January 2026
Venezuela after the US attack. What does this mean for the world?
The escalation between the US and Venezuela opens a new chapter in the region's geopolitics. What could be the consequences for markets, international trade, and the balance of power between the US, China, and the European Union? Head of IMI Prof. Christopher Hartwell analyzes the consequences of the US actions, the importance of Venezuela for commodity markets, possible reactions from China, and the role of Mercosur and the European Union.
Watch the video on Youtube
2025
ZKB Blog
10 December 2025
What makes SMEs strong now
Rising uncertainty, shrinking markets: resilience is becoming even more important for Zurich-based SMEs. Patrick Sulser, Head of Special Advisory Services and Financing at ZKB, and Florian Keller, ZHAW expert in geopolitics and competitiveness, explain how companies can remain successful.
De Facto
4 December 2025
Is Switzerland a reliable security partner for Europe?
What place does Switzerland have within the new security developments on the European continent and is it a reliable security partner? Dr Alina Nychyk and Felix Lisibach from the ZHAW Center for Geopolitics and Competitiveness explore this question in an article for the political portal De Facto.
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Punkt 4 Info
01.12.2025
HWZ examines sustainable transformation of the economy
Researchers at the Zurich University of Applied Sciences in Business Administration (HWZ) have investigated the conditions for a sustainable transformation of the economy along the supply chain in a Swiss National Science Foundation (SNSF) study. The ZHAW Zurich Center for Sustainability Leadership as well as the Institute for Economy and the Environment at the University of St.Gallen (HSG) were also involved in the project.
Read article (in German)
ZHAW Impact
25.11.2025
When two quarrel
The looming economic decoupling between China and the United States is also affecting companies in Switzerland. How well prepared are they for geopolitical risks? The article features experts from the ZHAW Center for Geopolitics and Business Strategy.
Neo 1
23 November 2025
Swiss companies often fail to implement inclusion guidelines
Many Swiss companies still struggle to include people with disabilities on an equal basis. The radio report deals with the Swiss Diversity Study 2025, conducted by the Swiss Diversity association and BKW under the leadership of ZHAW. Specialists from large corporations and SMEs were surveyed.
Swissinfo
21 November 2025
Swiss firms struggle to implement disability inclusion
In Switzerland, integrating people with disabilities into the labour market is still more of an abstract principle than a concrete reality. The international edition of Swissinfo addresses this in light of the current Swiss Diversity Study 2025, which was prepared under the lead of ZHAW.
Nau
20 November 2025
Companies focus on equality and diversity – but hardly on inclusion
Nau looks at the current Swiss Diversity Study, produced under the direction of SML Gender Equality Officer Dr Daniela Frau from the Zurich Center for Sustainability Leadership. The survey shows that Swiss companies find it difficult to include people with disabilities.
Nau.ch
25 October 2025
Donald Trump at the WEF 2026: Experts Also See an Opportunity for Switzerland
US President Donald Trump plans to travel to Davos for the World Economic Forum (WEF) in January. Now experts say that Trump’s visit could also present diplomatic opportunities. The article also features commentary from Dominique Ursprung of the ZHAW Center for Geopolitics and Business Strategy.
Read the article (in German)
Handelszeitung
16 October 2025
Geopolitical Challenges
Daniel Tschudy’s article in the HZ Special “Education & Career” presents the new CAS Geopolitics and Business Strategy offered by the ZHAW School of Management and Law.
20 Minuten
29 September 2025
Would you know what impact compound interest has on your savings?
Anyone who wants to invest needs to know a fair bit about the financial world. However, a new study now shows: this knowledge is not present across all segments of the Swiss population. 20 Minuten presents the Financial Literacy Report 2025, which was scientifically supervised by Dr. Michael Kendzia from the ZHAW School of Management and Law.
Read article (in German)
personal Schweiz
26 September 2025
Diversity & Employability: “We all have categories in our heads”
Diversity and employability are on everyone’s lips — and yet, since Trump’s presidency, equality issues have faced a noticeable backlash, including in Switzerland. At the same time, employees over 50 still encounter obstacles. Dr Daniela Frau, Diversity Manager Delegate at the ZHAW School of Management and Law, talks in the cover interview about progress and setbacks in inclusion and equal opportunities, as well as the underestimated role of age. And she explains why diversity remains ineffective without inclusive leadership behaviour.
NZZ
17 September 2025
Japan’s deal in the tariff dispute with Trump is no model for Switzerland
Japan is actually Washington’s most important ally in Asia. Yet no other country has had to pay such a high price in the tariff dispute as Japan. Switzerland would be well advised to think carefully about what it offers the Americans, say Dominique Ursprung of the ZHAW Center for Geopolitics and Competitiveness and Prof. Sandro Fuchs of the ZHAW Public Sector Financial Management unit.
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KMU-Portal
3 September 2025
How can businesses integrate responsible practices?
Sustainability and social responsibility are becoming increasingly important for Swiss companies. In the SME Portal's “Theme of the month”, Prof. Christian Vögtlin, Co-Lead of the ZHAW Zurich Center for Sustainability Leadership, explain how to adapt to these essential ESG and CSR criteria.
Tages-Anzeiger
3 September 2025
Standing order analysed: Who is actually standing next to Ueli Maurer?
The group photo with heads of state, kings and dictators went around the world. Right in the middle: former Federal Councillor Ueli Maurer. Who stood next to him and who was allowed close to the Chinese power centre – analysed by ZHAW expert Prof. Florian Keller. The article was also published in Basler Zeitung, Berner Zeitung and Der Bund.
Blick
3 September 2025
Group photo with Ue-Li
Former Bundesrat Ueli Maurer was the only Swiss guest of honour to attend the Chinese military parade marking the 80th anniversary of the end of the Second World War. Blick reveals who he had to stand next to for the photos and how important the Chinese consider him, based on an analysis by ZHAW expert Dominique Ursprung.
DeFacto
15 August 2025
Neutrality: when it works and when it does not. The cases of Switzerland and Ukraine
With the Russia-Ukrainian full-scale war going on for the fourth year, discussions about its roots and options for peace never end. Dr. Alina Nychyk and Prof. Dr. Florian Keller from the ZHAW Center for Geopolitics and Competitiveness explore the Swiss and Ukrainian concepts of neutrality and examine to what extent they should be applied in the context of current and potential military escalation.
SME Portal of SECO
13 August 2025
Trust in the United States is deteriorating
Swiss business leaders express growing mistrust toward U.S. trade policy. More than 70% of senior executives believe that the threat of tariffs and the resulting geopolitical tensions have weighed on the Swiss economy, according to the ZHAW Swiss Manager Survey 2025, conducted in May.
Nau.ch
8 August 2025
Donald Trump celebrates his tariffs – experts remain sceptical
Thanks to the newly imposed tariffs, billions are flowing into the USA, claims Donald Trump. However, it is likely that Americans themselves will suffer most from them, as Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness explains.
Nau.ch
7 August 2025
US tariffs: Why Swiss counter-tariffs make little sense
After the US tariffs of 39 percent, the question arises: should Switzerland have tried to put pressure on the USA with counter-tariffs? Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness explains why this is not a good idea.
Nau.ch
7 August 2025
Economist on US tariffs: “We have been made an example of”
At midnight on August 7, the tariff hammer came down on Switzerland. The Federal Council could no longer fend off the US tariffs. Did it make mistakes in the negotiations? “No,” says Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness in an interview.
Nau.ch
6 August 2025
Could Switzerland bypass Trump’s tariffs via Liechtenstein?
From 7 August 2025, a tariff of 39 percent will apply to Swiss exports to the USA. The neighbours are faring better. Can companies take advantage of this? Experts provide context, including Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness.
France 24
23 July 2025
Corruption in Ukraine: Volodymyr Zelensky Causes Unrest
The passing of a law that weakens two anti-corruption bodies in Ukraine has led to demonstrations in Kyiv for the first time since the war began. According to experts interviewed by France 24, including Dr. Alina Nychyk from the ZHAW International Management Institute, the law is a dangerous sign of power being concentrated in the hands of a small circle of President Volodymyr Zelensky’s close associates.
cash.ch
6 July 2025
Swiss Managers Distance Themselves from the US and Focus More on Asia and the EU
Almost two-thirds of 280 surveyed executives stated that their perception of the United States had worsened over the past year. At the same time, 38 percent viewed the EU more positively, with the same figure applying to Southeast Asia—where negative responses were under 10 percent, according to the Swiss Managers Survey 2025 conducted by ZHAW.
Swissinfo
6 July 2025
Swiss bosses distance themselves from the United States
Swiss companies are increasingly turning away from the USA and aligning their economic focus more strongly with Southeast Asia and the EU. This is the result of a recent ZHAW survey of Swiss managers.
Tages-Anzeiger
5 July 2025
Swiss Companies No Longer Trust the USA
Many Swiss firms want to decouple from Donald Trump's USA, as shown by the Swiss Managers Survey 2025 conducted by ZHAW. While the United States is losing its appeal as a business location, the EU is gaining in importance.
Die Volkswirtschaft
23 June 2025
US-China Decoupling: How Swiss Companies Can Make Their Business Models More Resilient
The economic decoupling between the US and China is progressing and presents new challenges for Swiss companies. A research project involving the ZHAW Center for Geopolitics and Competitiveness is examining how they can better prepare their business models for geopolitical risks.
TVP World
28 May 2025
Can Poland Sustain Its Economic Momentum?
In an interview with the English-language Polish broadcaster TVP World, Christopher Hartwell, head of the ZHAW International Management Institute, discussed Poland’s economic performance in comparison to other medium-sized economies in Central and Eastern Europe and highlighted Poland’s strengths, particularly in consumer spending and foreign investment in the high-tech sector.
Swissinfo
27 May 2025
Living in France: What Swiss Citizens Need to Know About Emigrating
Over 210,000 Swiss citizens have chosen France as their new home. swissinfo.ch highlights the everyday challenges and quotes Anna Lupina-Wegener, Professor of Intercultural Management at the ZHAW School of Management and Law who lived in France for several years.
Read the article (in German)
Quillette
13 May 2025
Faith, Fanaticism, and False Prophets
American populism and religion are bound by a shared desire for order in a rapidly changing world. Christopher Hartwell, head of the ZHAW International Management Institute, and Timothy Devinney explain the causes and consequences.
HWZ
26 March 2025
How do change agents drive sustainable transformation in companies?
How can sustainable transformation be advanced within companies? Who are the change agents, and how do they motivate external stakeholders? Sybille Sachs and Silvan Oberholzer from the Institute for Strategic Management: Stakeholder View at HWZ provide insights into their findings from a research project supported by the Swiss National Science Foundation (SNSF) and involving the ZHAW as well.
Bilanz
6 February 2025
“Some companies have done too much”
In an interview with Bilanz, Daniela Frau, lecturer and gender equality officer at the ZHAW School of Management and Law, discusses Donald Trump’s attack on diversity.
SRF
15 January 2025
Why Diversity Programs Are Being Scrapped in the USA
In the USA, the terms diversity, equity, and inclusion have become highly politicized. SRF spoke with Dr. Daniela Frau, Diversity Management Officer at the ZHAW School of Management and Law, about the implications for Switzerland.
Tages-Anzeiger
6 January 2025
Zürich-based success story Chimpy: Its power banks charge the phones of the TikTok generation
The green rental batteries from Chimpy are a Zürich success story. The Tages-Anzeiger takes a closer look at the business idea and gives Nico Pfändler, an expert in circular economy from ZHAW, a chance to speak.
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