Gianluca Galeno, MSc

Projects

• Design and Validation of a Value-Based Pricing Strategy for Gamified Scenic Driving Experiences / Team member / completed
• Building Trust and Acceptance of Computer Vision Technology in Swiss Retail / Team member / completed
• Splint Invest – Diversification through alternative investments / Team member / completed
• Empowering Micro-Enterprises with Automated OPEX Consultancy / Team member / completed
• Innovating of vertical photovoltaic solar panels for use in agriculture / Project leader / completed
• Vital+ streams vital patient data from anywhere - Product-Market Fit Analysis / Deputy project leader / completed
• Optimizing 3D Virtual Fitting: Achieving Superior Product-Market Fit in the Fashion Industry / Deputy project leader / completed
• Real-Time, Human-Validated Data Annotation: Assessing Rapid Tasks in Decentralized Systems Across Industries / Deputy project leader / completed
• Feasibility Evaluation of an Exoskeleton Rehabilitation Service for TWIICE / Team member / completed
• Blockchain-solution for art authentication in the art market / Team member / completed
• Personalization for Collabree - Sticky Habits Made Easy / Team member / completed
• Nutrition and health goal-oriented mobile application / Project leader / completed
• Waste Action Solution / Co-project leader / completed
• Referral study among primary care physicians on the basis of an online survey / Team member / completed
• Digital Health Application for Cardiac Rehabilitation / Team member / completed
• Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Team member / completed
• Circular Economy Platform for used laptops / Deputy project leader / completed
• mympact - The one app for personal sustainability / Team member / completed
• Ampliphi – The Plastic Action & Circular Economy Platform / Team member / completed
• Robotic Digital Manufacturing – Shaping Product Market Fit / Team member / completed
• Carbon-Footprint-Management for Timly / Team member / completed
• Enabling industrial companies to efficiently observe machine processes and resolve unplanned machine downtime / Team member / completed
• Food-Save Hub / Team member / completed
• Innovation Potential Study for Oniri Dream Analysis / Team member / completed
• Omnichannel country study for international MedTech company in the dental sector / Team member / completed
• Concept Development for Trustworthy Phygital Marketplaces / Team member / completed
• Gossik - The Productivity Assistant for the Young & Ambitious / Team member / completed
• Empirical Market Potential Analysis for ResGuard Med – B2B Toolbox for Early Respiratory Crisis Warning / Team member / completed
• Making Society More Resilient – Innovation and Market Potential Analysis for Moodtalk / Deputy project leader / completed
• Omnichannel-Benchmark Study for an international Pharmaceutical Company / Deputy project leader / completed

Publications

Articles in scientific journal, peer-reviewed

• Barth, L. et al. (2023) 'Value creation with digital twins : application-oriented conceptual framework and case study', Applied Sciences, 13(6), p. 3511. doi: 10.3390/app13063511.
• Holler, M. et al. (2022) 'Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle', HMD Praxis der Wirtschaftsinformatik, 59(5), pp. 1258–1268. doi: 10.1365/s40702-022-00899-0.

Book chapters, peer-reviewed

Fuchs, R. and Galeno, G. (2025) 'Strategische Dimensionen des Data Sharing im B2B : volkswirtschaftliche Notwendigkeiten, betriebswirtschaftliche Potenziale und Perspektiven für ein zukunftsgerichtetes Produktmanagement', in Kugler, P. et al. (eds) Data Sharing für KMU : Voraussetzungen und Instrumente für die gemeinsame Nutzung von Daten. Berlin: Springer, pp. 109–124. doi: 10.1007/978-3-662-71209-2_7.

Written conference contributions, peer-reviewed

• Galeno, G., Stallone, V. and Barth, L. (2025) 'Exploring the 5 V manifestations of ArtTech', in Reis, J. L. et al. (eds) Marketing and Smart Technologies : Proceedings of ICMarkTech 2024, Volume 1. Singapore: Springer, pp. 575–590. doi: 10.1007/978-981-96-3077-6_35.
• Holler, M., Korbel, J. J. and Galeno, G. (2025) 'Industrial metaverse for industrial companies : an exploratory study', in West, S. et al. (eds) Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024. Cham: Springer, pp. 107–119. doi: 10.1007/978-3-031-86958-7_8.
• Barth, L. et al. (2022) 'Value generation in the product lifecycle with digital twins : status quo in Swiss companies', in Proceedings of the 55th Hawaii International Conference on System Sciences. University of Hawaiʻi at Mānoa, pp. 4528–4537. doi: 10.24251/HICSS.2022.551.
• Galeno, G. et al. (2022) 'Value creation with digital twins in the end-of-lifecycle phase of smart products : applied data resources in academic literature', in West, S., Meierhofer, J., and Mangla, U. (eds) Smart Services Summit : Smart Services Supporting the New Normal. Springer, pp. 85–94. doi: 10.1007/978-3-030-97042-0_9.

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