Gianluca Galeno, MSc
Gianluca Galeno, MSc
ZHAW
School of Management and Law
Center of Product Management
Theaterstrasse 17
8400 Winterthur
Projects
- Building Trust and Acceptance of Computer Vision Technology in Swiss Retail / Team member / completed
- Splint Invest – Diversification through alternative investments / Team member / completed
- Empowering Micro-Enterprises with Automated OPEX Consultancy / Team member / completed
- Innovating of vertical photovoltaic solar panels for use in agriculture / Project leader / completed
- Vital+ streams vital patient data from anywhere - Product-Market Fit Analysis / Deputy project leader / completed
- Optimizing 3D Virtual Fitting: Achieving Superior Product-Market Fit in the Fashion Industry / Deputy project leader / completed
- Real-Time, Human-Validated Data Annotation: Assessing Rapid Tasks in Decentralized Systems Across Industries / Deputy project leader / completed
- Feasibility Evaluation of an Exoskeleton Rehabilitation Service for TWIICE / Team member / completed
- Blockchain-solution for art authentication in the art market / Team member / completed
- Personalization for Collabree - Sticky Habits Made Easy / Team member / completed
- Nutrition and health goal-oriented mobile application / Project leader / completed
- Waste Action Solution / Co-project leader / completed
- Referral study among primary care physicians on the basis of an online survey / Team member / completed
- Digital Health Application for Cardiac Rehabilitation / Team member / completed
- Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Team member / completed
- Circular Economy Platform for used laptops / Deputy project leader / completed
- mympact - The one app for personal sustainability / Team member / completed
- Ampliphi – The Plastic Action & Circular Economy Platform / Team member / completed
- Robotic Digital Manufacturing – Shaping Product Market Fit / Team member / completed
- Carbon-Footprint-Management for Timly / Team member / completed
- Enabling industrial companies to efficiently observe machine processes and resolve unplanned machine downtime / Team member / completed
- Food-Save Hub / Team member / completed
- Innovation Potential Study for Oniri Dream Analysis / Team member / completed
- Omnichannel country study for international MedTech company in the dental sector / Team member / completed
- Concept Development for Trustworthy Phygital Marketplaces / Team member / completed
- Gossik - The Productivity Assistant for the Young & Ambitious / Team member / completed
- Empirical Market Potential Analysis for ResGuard Med – B2B Toolbox for Early Respiratory Crisis Warning / Team member / completed
- Making Society More Resilient – Innovation and Market Potential Analysis for Moodtalk / Deputy project leader / completed
- Omnichannel-Benchmark Study for an international Pharmaceutical Company / Deputy project leader / completed
Publications
Articles in scientific journal, peer-reviewed
- Barth, L., Schweiger, L., Galeno, G., Schaal, N., & Ehrat, M. (2023). Value creation with digital twins : application-oriented conceptual framework and case study. Applied Sciences, 13(6), 3511. https://doi.org/10.3390/app13063511
- Holler, M., Dremel, C., Hehn, J., van Giffen, B., & Galeno, G. (2022). Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle. HMD Praxis der Wirtschaftsinformatik, 59(5), 1258–1268. https://doi.org/10.1365/s40702-022-00899-0
Book chapters, peer-reviewed
Fuchs, R., & Galeno, G. (2025). Strategische Dimensionen des Data Sharing im B2B : volkswirtschaftliche Notwendigkeiten, betriebswirtschaftliche Potenziale und Perspektiven für ein zukunftsgerichtetes Produktmanagement. In P. Kugler, M. Dobler, J. Meierhofer, M. Strittmatter, M. Treiterer, & H. Vogt (eds.), Data Sharing für KMU : Voraussetzungen und Instrumente für die gemeinsame Nutzung von Daten (pp. 109–124). Springer. https://doi.org/10.1007/978-3-662-71209-2_7
Written conference contributions, peer-reviewed
- Galeno, G., Stallone, V., & Barth, L. (2025). Exploring the 5 V manifestations of ArtTech [Conference paper]. In J. L. Reis, L. M. Gomes, Z. Bogdanović, & J. P. Marques dos Santos (Eds.), Marketing and Smart Technologies : Proceedings of ICMarkTech 2024, Volume 1 (pp. 575–590). Springer. https://doi.org/10.1007/978-981-96-3077-6_35
- Holler, M., Korbel, J. J., & Galeno, G. (2025). Industrial metaverse for industrial companies : an exploratory study [Conference paper]. In S. West, J. Meierhofer, T. Buecheler, & G. Wally Scurati (Eds.), Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024 (pp. 107–119). Springer. https://doi.org/10.1007/978-3-031-86958-7_8
- Barth, L., Ehrat, M., Galeno, G., Holler, M., & Savic, N. (2022). Value generation in the product lifecycle with digital twins : status quo in Swiss companies [Conference paper]. Proceedings of the 55th Hawaii International Conference on System Sciences, 4528–4537. https://doi.org/10.24251/HICSS.2022.551
- Galeno, G., Barth, L., Ehrat, M., & Demiriz, U. (2022). Value creation with digital twins in the end-of-lifecycle phase of smart products : applied data resources in academic literature [Conference paper]. In S. West, J. Meierhofer, & U. Mangla (Eds.), Smart Services Summit : Smart Services Supporting the New Normal (pp. 85–94). Springer. https://doi.org/10.1007/978-3-030-97042-0_9