Prof. Dr. Pia Furchheim

Work at ZHAW

Position

• Professor (Institute of Marketing Management, Behavioral Insights & Pricing)
• Co-Lead IMM Sustainability Lab

Focus

• Circular Economy
• Materialism
• Sustainable Consumption
• value conflict

Teaching

• CAS Behavioral Insights in Marketing
• Consumer Behavior: Aktuelle Trends (MSc.)
• CAS Marketing Analytics
• CAS Strategisches Marketing
• CAS Sustainable Innovation
• CAS Corporate Responsibility
• CAS Managing Circular Economy, Thema: Customer in the Loop
• Konsumentenverhalten und Zielgruppenbestimmung
• Marketing & Markets (BSc.)
• Applied Statistics and Data Analysis (MSc.)
• Communication and Consulting (MSc. Circular Economy Managment)

Professional development teaching

CAS Corporate Responsibility

Experience

• Research Associate (Behavioral Insights & Pricing)
  ZHAW
  01 / 2018 - 07 / 2019
• Post-Doc
  University of Lausanne, Department of Marketing
  09 / 2014 - 12 / 2017
• Research Associate
  Chemnitz University of Technology, Department of Marketing
  01 / 2010 - 08 / 2014
• Advisor Marketing and International Relations
  Chemnitz University of Technology, President's office
  01 / 2008 - 12 / 2009
• Research Associate
  Chemnitz University of Technology, Department of Marketing
  05 / 2007 - 12 / 2007
• Management assistance
  EBC Electron-Beam GmbH, Chemnitz
  05 / 2007 - 12 / 2007
• Apprenticeship, Marketing Coordination Markets and Smart BRABUS
  Smart GmbH
  03 / 2005 - 08 / 2005
• student trainee
  EBC Electron-Beam GmbH, Chemnitz
  07 / 2002 - 08 / 2004
• student trainee
  SE Sächsische Elektronenstrahl GmbH, Chemnitz
  08 / 2000 - 04 / 2002

Education and Continuing education

Education

• Dr. rer. pol. (PhD)
  Chemnitz University of Technology, Germany
  01 / 2010 - 04 / 2014
• Diplom-Kffr. (equivalent MSc.) / Business Administration
  Chemnitz University of Technology, Germany
  10 / 2000 - 04 / 2007
• Abitur (A-Levels)
  Dr. Wilhelm-André Gymnasium, Chemnitz
  08 / 1992 - 06 / 1999

Continuing Education

• Frauen in Führungspositionen – mentoring fff
  ZHAW, ZHDK, PHZH
  06 / 2022
• CAS Higher & Professional Education
  ZHAW
  08 / 2020
• Cambridge Certificate in Advanced English
  nn
  06 / 2000

Network

Membership of networks

European Marketing Association

ORCID digital identifier

ORCID ID: 0000-0001-5613-6714

Awards

• Best in Conference Paper
  AMA Winter Educators’ Conference, Las Vegas, NV.
  02 / 2013
• Best Paper in Track (Consumer Psychology and Behavior) and Honorable Mention
  AMA Winter Educators’ Conference, Austin, TX
  02 / 2008

Social media

• LinkedIn
• Research Gate

Projects

• Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world / Co-project leader / laufend
• Green Patterns / Team member / abgeschlossen
• How does Switzerland cook? / Co-project leader / abgeschlossen
• Tokenized Voluntary Carbon Offsetting Mechanism for Accelerated Adoption / Team member / abgeschlossen
• NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology / Deputy project leader / abgeschlossen

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