Pricing Lab
The Pricing Lab is a leading centre of expertise for pricing in Europe. We develop highly qualified pricing professionals, advise companies on all aspects of pricing, and conduct research on current pricing topics and developments.
Welcome to the Pricing Lab
Optimize Your Pricing Strategy and Expand Your Pricing Expertise
Welcome to the Pricing Lab. Whether you work in a start-up or an established company, operate in B2B or B2C, or represent any industry, we are here to help.
We are your trusted partner for pricing strategy, price optimization, and pricing consulting in Switzerland.
Our Mission
Optimize Your Pricing Strategy and Expand Your Knowledge
The right pricing approach is essential to a company’s success. At the Pricing Lab, our mission is to help you develop and optimize your pricing strategy. Our team of experts has many years of experience in price management, pricing policy, market research, competitor analysis, and consumer behaviour.
We understand the complex challenges companies face in pricing and price setting. That is why we offer innovative solutions to help you overcome these barriers.
Our Services
Consulting
Our team of experienced pricing experts works with you to develop tailored pricing strategies that address the unique needs of your business.
We analyse your market, competitors, and product portfolio to create a data-driven pricing strategy that maximises profitability and customer value. Our expertise includes Value-Based Pricing, Dynamic Pricing, and other proven pricing research methods, enabling us to provide practical solutions to your pricing challenges.
Executive Education
Invest in your future and strengthen your pricing expertise. Benefit from practice-oriented learning, develop solutions to real business challenges, and apply your knowledge directly to your own organisation.
Connect with professionals, fellow participants, and lecturers from a wide range of industries, and exchange ideas and best practices. The CAS Pricing is designed to fit alongside your professional commitments and can be extended to a Master of Advanced Studies if desired.
Whichever path you choose, you will create lasting value for your organisation while enhancing your future career opportunities.
Coaching
All topics related to pricing strategy and pricing policy can be delivered as customised in-house training for your team. Our coaching programmes are tailored to your organisation's specific challenges, ensuring practical and relevant solutions that can be applied immediately.
Second Opinion
Benefit from an independent expert review of your pricing strategy and key pricing decisions.
Research Studies
In collaboration with companies and industry associations, we design and conduct qualitative and quantitative pricing studies tailored to your specific business questions and objectives.
Innovation Projects
We support you in designing and implementing innovative pricing strategies, including the introduction of Dynamic Pricing and advanced price optimisation models.
We also assess whether your project may be eligible for funding through Innosuisse, the Swiss Innovation Agency, and support you throughout the application process.
Pricing Lab Membership
Join the Pricing Lab and gain exclusive access to webinars, expert talks, best practice case studies, and round table discussions.
Expand your knowledge, stay up to date with the latest developments in pricing, and exchange ideas with professionals and business leaders facing similar challenges.
Click the button below to send us an email. We will be happy to provide you with more information about Pricing Lab membership.
Our Approach
Our approach combines proven pricing methodologies with innovative thinking and data-driven analytics. In addition to traditional price optimisation techniques, we incorporate insights from pricing psychology to develop strategies that create sustainable value.
We believe that successful pricing strategies are never static. They must continuously evolve to keep pace with changing markets, customer expectations, and competitive dynamics.
At the Pricing Lab, we help you stay agile by developing pricing strategies that can adapt to changing conditions and support informed decision-making.
Publications
Textbooks
- Pricing: Principles and Processes of Corporate Pricing Policy (available in German)
Selected Academic Publications
- Acceptance of Dynamic Pricing: An Empirical Study of Swiss Ski Resorts (available in German)
- Marketing Review St.Gallen 1.2022 „Pricing – Capturing Value“ (available in English)
- Implementing Dynamic Pricing: Measuring the Effects in the Hotel Industry (published on swiss-insights.ch, 11 July 2023, available in German)
Contact Us
Would you like to strengthen your pricing capabilities and advance your pricing strategy?
We welcome the opportunity to discuss your objectives, answer your questions, and explore how the Pricing Lab can support your organisation through research, executive education, and consulting.
As your partner in evidence-based and customer-centric pricing, we are committed to helping you develop sustainable pricing strategies and create long-term value.