Dr. Florian Gasser
Dr. Florian Gasser
ZHAW
School of Management and Law
Center of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Lecturer in Digital Marketing & Marketing Technology
- Head of the CAS Content Marketing program
Focus
- Consumer Behaviour
- Impact of Social Media Influencers on sustainable consumer behaviour
- Voting Behaviour
- Content Marketing
Education and Continuing education
Education
- PhD (HSG) / General Management / Consumer Behaviour
University of St. Gallen
09 / 2018 - 09 / 2023 - Executive Diploma / Diplomacy
European Academy for Diplomacy
2022 - 2023 - CAS in Higher Education Didactics / Higher Education Didactics
University of St. Gallen
2020 - 2021 - Mag.rer.soc.oec. / International Business & Economics
University of Innsbruck
2011 - 2015 - MSc / Accounting, Auditing & Taxation
University of Innsbruck
2011 - 2014 - MSc / European Policy & Integration
University of Innsbruck
2011 - 2014 - BSc / Business & Economics
University of Innsbruck
2008 - 2011 - BA / Political Science
University of Innsbruck
2008 - 2011
Network
Awards
- Alfred Gerardi Memorial Award "Best Dissertation"
DDV
11 / 2024 - American Marketing Association Sales SIG Best Dissertation Award - Runner Up
AMA Sales SIG
08 / 2024 - DGT ITB Research Award - "Best Dissertation"
DGT
03 / 2024