Dr. Martin Feuz
Dr. Martin Feuz
ZHAW
School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Focus
Teaching
Senior Lecturer and Researcher
Experience
- Experience Director
PwC Experience Center Schweiz
2017 - 2020 - Head of Bachelor Interaction Design
Zürcher Hochschule der Künste
2014 - 2017 - Founder and CX Strategist
Bureau Situatif
2010 - 2017 - Product Manager and Experience Designer
Swisscom Schweiz AG
2005 - 2010 - Business Controller
Swisscom Schweiz AG
2003 - 2005 - Business Consultant Digital Services
Heyde AG
2000 - 2003 - Business Analyst
UBS Warburg Investment Banking
1999 - 2000 - Assistant Audit Manager
KPMG Schweiz
1994 - 1998
Education and Continuing education
Education
- Doctor of Philosophy (PhD) / Design Research and Cultural Studies
Goldsmiths College - University of London, UK
2011 - 2015 - Master of Arts (Distinction) / Culture Industry / Cultural Studies
Goldsmiths College - University of London, UK
2007 - 2009 - Bachelor of Business / International Management / Accounting
Southern Cross University, Lismore NSW, Australia
1994 - 1998
Network
Social media
Projects
- Human-AI Teaming in Information Service Innovation / Team member / ongoing
- WISER – Digital ecosystem for environmental data and greenhouse gas accounting / Project leader / completed
- Smart Hospital – Integrated Framework, Tools & Solutions / Project leader / completed
Publications
Articles in scientific journal, peer-reviewed
Beckenbauer, A., Jud, S. and Feuz, M. (2021) 'Digital Innovation Sprints : wie Innovationsworkshops digital funktionieren', Zeitschrift Führung + Organisation, 2021(2), pp. 108–110.
Book chapters, peer-reviewed
Weber, C. et al. (2025) 'Patientenkommunikation im Wandel : nahtlose Patienteninteraktion entlang der Versorgungskette am Beispiel von heyPatient', in Weimann, T. G. et al. (eds) Digitale Patientenkommunikation. Berlin: Springer, pp. 77–84. doi: 10.1007/978-3-662-71034-0_5.
Written conference contributions, peer-reviewed
Holler, M., Vogt, H. and Feuz, M. (2026) 'Towards a maturity model for the industrial metaverse', in Smart Services Summit : smart services for a sustainable and resilient future. Cham: Springer. doi: 10.21256/zhaw-34559.
Other publications
- Ziegler, C. and Feuz, M. (2024) Let's know (again), innovators! : wie Evidence-based Innovation Gewissheit für Entscheidungen schafft. Zürich: HudsonGoodman. Available at: https://hudsongoodman.com/de/blog/evidence-based-innovation-whitepaper-2/.
- Ziegler, C. et al. (2023) Datengetrieben ins Zeitalter der Innovation : die evidenzbasierte Revolution. Zürich: HudsonGoodman. Available at: https://hudsongoodman.com/de/blog/evidence-based-innovation-whitepaper-1/.
- Siebelink, R. et al. (2022) Midstage momentum : how 50 of the brightest new founders are maximising their startup traction growth and valuation. 1. Auflage. San Francisco: Midstage Institute.
Publications before appointment at the ZHAW
- Decision-making capacity: From testing to evaluation, H. Hermann, M. Feuz, M. Trachsel, N. Biller, Medicine, Health Care and Philosophy, Springer, November 2019.
- Exploratory Health Search: models, assumptions and extended cognition, Institute of Networked Cultures Reader – Amsterdam 2014.
- Personal web searching in the age of semantic capitalism: Diagnosing the mechanisms of personalisation, Feuz, M., Fuller, M., Stalder, F., First Monday, Februar 2011.
- Jedem Google-Benutzer ein eigenes Web, M. Feuz, F. Stalder. Neue Zürcher Zeitung, 7. April 2011.
Research data
Holler, Manuel; Vogt, Helen; Feuz, Martin, 2025. Data set for industrial metaverse maturity model. Zenodo.