Sinu Thirukketheeswaran
Sinu Thirukketheeswaran
ZHAW
School of Management and Law
Center of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Lecturer Marketing Technology
Experience
- Research Assistant
DHBW Stuttgart
09 / 2023 - today - Co-Founder
Dype GmbH
11 / 2020 - 01 / 2024 - Co-Founder & CEO
Thiru GmbH
11 / 2019 - 01 / 2024 - Lab Engineer
DHBW Stuttgart
10 / 2022 - 09 / 2023 - IT-Consultant
IBM Deutschland GmbH
09 / 2019 - 09 / 2022
Education and Continuing education
Education
- PhD / Marketing
Universite Toulouse Capitole 1
09 / 2023 - 12 / 2026 - MSc / Economics
Distance Learning University Hagen
09 / 2022 - 03 / 2025 - MPhil / Management
Universite Toulouse Capitole 1
09 / 2023 - 09 / 2024 - BSc / Data Science
DHBW Stuttgart
09 / 2019 - 09 / 2022 - BSc / Economics
Distance Learning University Hagen
09 / 2016 - 09 / 2020
Publications before appointment at the ZHAW
- Thirukketheeswaran, S., Kuhn, M., Meyer-Waarden, L., & Cloarec, J. (2026). From Control to Comfort: How Flow and Personalization Shape the Adoption of Automated AI Services in Smart Cities. Academy of Marketing Science World Conference. (forthcoming, Abstract)
- Thirukketheeswaran, S., Neumann, M., Reit, V., Selinka, S., & Kuhn, M. (2025). Rethinking Mobility: AI-Based Pricing Systems to Promote Fair Mobility Participation in Cities. Academy of Marketing Science Annual Conference. (Abstract)
- Thirukketheeswaran, S., Meyer-Waarden, L., & Kuhn, M. (2025).Quo Vadis Smart Cities? Exploring Citizen Adoption of AI-Driven Smart Mobility and Smart Home Technologies: A Review of Existing Research. Proceedings of the European Marketing Academy Conference (EMAC).
- Thirukketheeswaran, S., Meyer-Waarden, L., & Kuhn, M. (2024).Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes. Academy of Marketing Science Annual Conference, 38–53.
- Thirukketheeswaran, S., Kuhn, M., & Suthakaran, A. (2026).The Innovation Echo Chamber: A Longitudinal Analysis of Seller Signals, Consumer Perceptions, and Product Success in E-Commerce (1996–2023). Review of Marketing Research, Vol. 23. (forthcoming)