Michèle Rettenmund
Michèle Rettenmund
ZHAW
School of Management and Law
Center of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Projects
- What influence does the Metaverse have on the development of the Swiss live communications industry? / Team member / completed
- Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world / Team member / completed
Publications
Written conference contributions, peer-reviewed
- Schmidli, F., Schäfer, W., Hannich, F., Labaronne, L., & Rettenmund, M. (2024, June 24). Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
- Hannich, F., Heierli, R., & Rettenmund, M. (2023). Macht Dialogmarketing Unternehmen agiler? [Conference paper]. Dialogmarketing Perspektiven 2022/2023, 1–17. https://doi.org/10.1007/978-3-658-40753-7_1
Other publications
- Heierli, R., Rettenmund, M., Schild, F., Stahl, N., & Stallone, V. (2025). Content Marketing Studie 2025 : Einsatz und Verbreitung des Content Marketing in der Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2552
- Zumstein, D., Rettenmund, M., Gasser, M., Cantin, V., Thüring, U., & Kölle, D. (2024). Marketing Automation & AI Report 2024 : tactics & tools of AI-based lead generation. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2499
- Zumstein, D., Rettenmund, M., Gasser, M., Cantin, V., Thüring, U., & Kölle, D. (2024). Marketing Automation & AI Report 2024 : Taktiken & Tools der KI-basierten Leadgenerierung. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2498
- Furchheim, P., Heierli, R., Stallone, V., Rettenmund, M., & Greschner, I. M. (2023). Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2454