Tania Kaya
Tania Kaya
ZHAW
School of Management and Law
Center for Consumer Behavior
Theaterstrasse 17
8400 Winterthur
Projects
- Scalable pricing model for preventive healthcare / Team member / completed
- Effect and Perception of Green Patterns in the Energy Sector / Deputy project leader / completed
- Digitalization guide for Repair Cafés / Team member / completed
- How to Digitize a Textbook? / Project leader / completed
- Design Thinking Projects 2021 / Team member / completed
- Qualitative study to explore the motives behind the choice of payment instruments / Team member / completed
- Omnichannel-Benchmark Study for a Pharmaceutical Company / Team member / completed
- Customer Journey Analysis Houzy AG / Deputy project leader / completed
- Customer Lifetime Value AI Toolkit / Team member / completed
- Design Thinking Projects 2020 / Team member / completed
- Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Emden, M. et al. (2024) 'Ausserschulisches Lernen mit dem Regelunterricht verknüpfen? : zur Entwicklung einer Lehrpersonenweiterbildung zwischen Fachdidaktik, Customer Management und Science Center', Beiträge zur Lehrerinnen- und Lehrerbildung, 42(2), pp. 216–231. doi: 10.36950/bzl.42.2.2024.10375.
Written conference contributions, peer-reviewed
- Emden, M. et al. (2024) 'Juicy questions verbinden außerschulische Lernorte mit dem Unterricht', in Vorst, H. v. (ed.) Frühe naturwissenschaftliche Bildung. Universität Duisburg-Essen, pp. 342–345. Available at: https://gdcp-ev.de/wp-content/uploads/securepdfs/2024/06/E20_Emden.pdf.
- Stallone, V., Gägauf, A. and Kaya, T. (2022) 'Who ate all our cookies? : investigating publishers' challenges caused by changes in third-party cookie tracking', in Decker, S. et al. (eds) Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST. SciTePress, pp. 97–104. doi: 10.5220/0011336400003318.
- Kaya, T. and Stallone, V. (2022) 'How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME', in International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
- Hannich, F., Kaya, T. and Hüttermann, M. (2021) 'A customer-centric search for triggers as a basis for marketing automation service design', in West, S., Meierhofer, J., and Ganz, C. (eds) Smart services summit : digital as an enabler for smart service business development. Cham: Springer, pp. 85–93. doi: 10.1007/978-3-030-72090-2_8.
Other publications
- Leuschen, L. et al. (2024) 'Kulturräume als außerschulische Lernorte : Einsichten aus der Entwicklung einer Lehrpersonenfortbildung im Design-Thinking-Verfahren', KM - das Magazin von Kulturmanagement Network, (178), pp. 129–136. doi: 10.21256/zhaw-32101.
- Heierli, R. et al. (2022) Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2436.
- Monard, F. et al. (2021) Chatbot Studie '21. Dübendorf: swiss moonshot.
- Rüeger, B. et al. (2018) Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2787.
Oral conference contributions and abstracts
Emden, M. et al. (2022) 'Fortbildung zur Einbindung außerschulischer Lernorte in den Unterricht', in 49. Jahrestagung der Gesellschaft für Didaktik der Chemie und Physik (GDCP), Aachen, Deutschland, 12.-15. September 2022.