Tania Kaya

Projects

• Scalable pricing model for preventive healthcare / Team member / completed
• Effect and Perception of Green Patterns in the Energy Sector / Deputy project leader / completed
• Digitalization guide for Repair Cafés / Team member / completed
• How to Digitize a Textbook? / Project leader / completed
• Design Thinking Projects 2021 / Team member / completed
• Qualitative study to explore the motives behind the choice of payment instruments / Team member / completed
• Omnichannel-Benchmark Study for a Pharmaceutical Company / Team member / completed
• Customer Journey Analysis Houzy AG / Deputy project leader / completed
• Customer Lifetime Value AI Toolkit / Team member / completed
• Design Thinking Projects 2020 / Team member / completed
• Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

Emden, M., Hannich, F., Duff, A., Kaya, T., Leuschen, L., & Nef, D. (2024). Ausserschulisches Lernen mit dem Regelunterricht verknüpfen? : zur Entwicklung einer Lehrpersonenweiterbildung zwischen Fachdidaktik, Customer Management und Science Center. Beiträge zur Lehrerinnen- und Lehrerbildung, 42(2), 216–231. https://doi.org/10.36950/bzl.42.2.2024.10375

Written conference contributions, peer-reviewed

• Emden, M., Hannich, F., Duff, A., Kaya, T., Leuschen, L., & Nef, D. (2024). Juicy questions verbinden außerschulische Lernorte mit dem Unterricht [Conference paper]. In H. v. Vorst (ed.), Frühe naturwissenschaftliche Bildung (pp. 342–345). Universität Duisburg-Essen. https://gdcp-ev.de/wp-content/uploads/securepdfs/2024/06/E20_Emden.pdf
• Stallone, V., Gägauf, A., & Kaya, T. (2022). Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [Conference paper]. In S. Decker, F. Domínguez Mayo, M. Marchiori, & J. Filipe (Eds.), Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST (pp. 97–104). SciTePress. https://doi.org/10.5220/0011336400003318
• Kaya, T., & Stallone, V. (2022). How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME. International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
• Hannich, F., Kaya, T., & Hüttermann, M. (2021). A customer-centric search for triggers as a basis for marketing automation service design [Conference paper]. In S. West, J. Meierhofer, & C. Ganz (Eds.), Smart services summit : digital as an enabler for smart service business development (pp. 85–93). Springer. https://doi.org/10.1007/978-3-030-72090-2_8

Other publications

• Leuschen, L., Kaya, T., Emden, M., & Hannich, F. (2024). Kulturräume als außerschulische Lernorte : Einsichten aus der Entwicklung einer Lehrpersonenfortbildung im Design-Thinking-Verfahren. KM - das Magazin von Kulturmanagement Network, 178, 129–136. https://doi.org/10.21256/zhaw-32101
• Heierli, R., Hannich, F., Zimmer, M., Zumstein, D., Oehninger, F., Kaya, T., Oswald, C., & Rettenmund, M. (2022). Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2436
• Monard, F., Uebersax, H.-P., Müller, M., Hannich, F., Furchheim, P., & Kaya, T. (2021). Chatbot Studie ’21. swiss moonshot.
• Rüeger, B., Hannich, F., Hüttermann, M., Fuchs, R., Suvada, A., Kübler, D. L., Barth, L., Heierli, R., Rozumowski, A., & Kiarostami, T. (2018). Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2787

Oral conference contributions and abstracts

Emden, M., Hannich, F., Duff, A., Kaya, T., & Leuschen, L. (2022, September 15). Fortbildung zur Einbindung außerschulischer Lernorte in den Unterricht. 49. Jahrestagung der Gesellschaft für Didaktik der Chemie und Physik (GDCP), Aachen, Deutschland, 12.-15. September 2022.

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