Umut Demiriz
Umut Demiriz
ZHAW
School of Management and Law
Center of Product Management
Theaterstrasse 17
8400 Winterthur
Network
ORCID digital identifier
Projects
- Data-Driven Decision Support for Pricing Innovation / Team member / ongoing
- neon – Digital Financial Health Coach / Team member / ongoing
- Building Trust and Acceptance of Computer Vision Technology in Swiss Retail / Team member / completed
- Splint Invest – Diversification through alternative investments / Team member / completed
- Vital+ streams vital patient data from anywhere - Product-Market Fit Analysis / Project leader / completed
- Optimizing 3D Virtual Fitting: Achieving Superior Product-Market Fit in the Fashion Industry / Project leader / completed
- Real-Time, Human-Validated Data Annotation: Assessing Rapid Tasks in Decentralized Systems Across Industries / Project leader / completed
- Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Team member / completed
- Feasibility Evaluation of an Exoskeleton Rehabilitation Service for TWIICE / Team member / completed
- Personalization for Collabree - Sticky Habits Made Easy / Team member / completed
- Digital Health Application for Cardiac Rehabilitation / Team member / completed
- Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Team member / completed
- Circular Economy Platform for used laptops / Project leader / completed
- mympact - The one app for personal sustainability / Team member / completed
- Ampliphi – The Plastic Action & Circular Economy Platform / Team member / completed
- Robotic Digital Manufacturing – Shaping Product Market Fit / Team member / completed
- Carbon-Footprint-Management for Timly / Team member / completed
- Enabling industrial companies to efficiently observe machine processes and resolve unplanned machine downtime / Team member / completed
- Innovation Potential Study for Oniri Dream Analysis / Team member / completed
- Omnichannel country study for international MedTech company in the dental sector / Team member / completed
- Concept Development for Trustworthy Phygital Marketplaces / Deputy project leader / completed
- Gossik - The Productivity Assistant for the Young & Ambitious / Deputy project leader / completed
- Empirical Market Potential Analysis for ResGuard Med – B2B Toolbox for Early Respiratory Crisis Warning / Team member / completed
- Making Society More Resilient – Innovation and Market Potential Analysis for Moodtalk / Team member / completed
- Touchless Robotic Gripper based on Acoustic Levitation / Deputy project leader / completed
- Omnichannel-Benchmark Study for an international Pharmaceutical Company / Team member / completed
- Digital Certificates for Luxury Goods – From Product to Ecosystem / Deputy project leader / completed
- Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform / Team member / completed
- Making AI Tangible – The ZHAW AI Demonstrator / Team member / completed
- Concept Development for the Digital Management of Car Subscriptions / Deputy project leader / completed
- Data-driven Marketing / Team member / completed
Publications
Book chapters, peer-reviewed
Vogt, H. and Demiriz, U. (2025) 'Vertrauen in Business-Ökosystemen : Grundvoraussetzung für das Teilen von Daten in B2B-Geschäftsbeziehungen', in Kugler, P. et al. (eds) Data Sharing für KMU : Voraussetzungen und Instrumente für die gemeinsame Nutzung von Daten. Berlin: Springer, pp. 9–25. doi: 10.1007/978-3-662-71209-2_2.
Written conference contributions, peer-reviewed
- Holler, M., Eloranta, T. and Demiriz, U. (2025) 'Potential of the industrial metaverse : a taxonomic approach', in Sureephong, P., Danjou, C., and Bouras, A. (eds) Product lifecycle management : leveraging AI, digital twins, and smart technologies. Cham: Springer. doi: 10.1007/978-3-031-93323-3_11.
- Beurer-Züllig, B., Demiriz, U. and Klaas, M. (2025) 'The influence of email marketing campaign timing on campaign performance and purchasing amount : an online field experiment', in Reis, J. L. et al. (eds) Marketing and Smart Technologies : Proceedings of ICMarkTech 2024, Volume 2. Singapore: Springer, pp. 401–411. doi: 10.1007/978-981-96-3081-3_25.
- Galeno, G. et al. (2022) 'Value creation with digital twins in the end-of-lifecycle phase of smart products : applied data resources in academic literature', in West, S., Meierhofer, J., and Mangla, U. (eds) Smart Services Summit : Smart Services Supporting the New Normal. Springer, pp. 85–94. doi: 10.1007/978-3-030-97042-0_9.
Other publications
- Volkmar, G., Oehninger, F. and Demiriz, U. (2025) AI Barometer Studie 2025 : Status quo der Adoption von GenAI in Schweizer Unternehmen. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2517.
- Wyss, S., Demiriz, U. and Fuchs, R. (2021) Werttreiber Product Information Management (PIM) : wie PIM aus produktbezogenen Daten greifbaren Nutzen macht. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-25001.