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Dr. Helen Vogt

Dr. Helen Vogt

Dr. Helen Vogt

ZHAW School of Management and Law
Centre of Product Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 99
helen.vogt@zhaw.ch

Membership of networks

  • ETHZ Alumni
  • Swiss Product Management Community
  • The Boston Consulting Group
  • Business Development - The Missing Link between Marketing & Sales

Projects

Publications

Articles in scientific journal, peer-reviewed
Book parts, peer-reviewed
  • Bussard, Mathieu; Vogt, Helen,

    2018.

    Brugg-Lifting AG goes digital

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 217-228.

  • Vogt, Helen,

    2017.

    Wie schaffen Unternehmen Wert für den Kunden?

    .

    In:

    Lucco, Andreas; Rüeger, Brian; Fuchs, Rainer; Ergenzinger, Rudolf; Thommen, Jean-Paul, eds.,

    Marketing : Konzepte - Instrumente - Aufgaben.

    Zürich:

    Versus.

    pp. 79-98.

Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Other publications

Vogt, H., Fuchs,R., Barth, L., Gehring,B., Glaunsinger,S.(2017): "Entwicklung validierter
Beratungsdienstleistungen im Product Lifecycle Management", Winterthur