Dr. Kurt Alexander Ackermann

Work at ZHAW

Position

Senior Lecturer & Program Director 'CAS Behavioral Insights for Marketing' - Head a.i. Center for Consumer Behavior

Focus

Behavioral Economics, Psychology, Decision Theory, Game Theory

Teaching

BSc, MSc, CAS & MAS

Experience

• Consultant
  FehrAdvice & Partners
  06 / 2015 - 10 / 2016
• Research Associate
  ETH Zurich
  01 / 2010 - 05 / 2015
• Lecturer
  University of Graz
  10 / 2014 - 10 / 2014
• Intern
  Institute for Work Research and Organizational Consulting (iafob)
  06 / 2008 - 10 / 2008

Education and Continuing education

Education

• Dr. sc. ETH / Decision Theory & Behavioral Game Theory
  Swiss Federal Institute of Technology (ETH) Zurich
  01 / 2010 - 12 / 2014
• MSc UZH / Psychology
  University of Zurich
  01 / 2003 - 12 / 2009

Continuing Education

CAS Higher and Professional Education
ZHAW School of Management and Law
09 / 2018

Network

ORCID digital identifier

ORCID ID: 0000-0003-1156-3880

Awards

• ACM CHI Honorable Mention Award
  ACM SIGCHI 2020
  04 / 2020
• Best Project Award ZHAW SML
  ZHAW School of Management and Law
  06 / 2019
• ETH medal for outstanding dissertations
  ETH Zurich
  11 / 2015
• Anatol-Rapoport-Preis 2014
  Sektion "Modellbildung und Simulation"​ der Deutschen Gesellschaft für Soziologie
  10 / 2014

Projects

• The effect of fear appeals on online privacy protection behavior / Co-project leader / ongoing
• Effect and Perception of Green Patterns in the Energy Sector / Team member / completed
• Behavioral Economics Inhouse-Training / Project leader / completed
• Inhouse-Training "Behavioral Economics & Nudging" / Project leader / completed
• Green Patterns / Team member / completed
• Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world / Project leader / completed
• Usable Privacy: Contextual privacy notices for app users / Deputy project leader / completed
• NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology / Project leader / completed
• User-Centric Privacy Policy: A GDPR-Compliant Policy Which Users Understand / Team member / completed

Publications

• Altwicker-Hámori, Szilvia; Ackermann, Kurt Alexander; Furchheim, Pia; Dratva, Julia; Truninger, Dominique; Müller, Steffen; Wieber, Frank,

  2024.

  Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland.

  BMC Public Health.

  24(1), pp. 1165.

  Available from: https://doi.org/10.1186/s12889-024-18695-4

• Bernold, Elizabeth; Gsottbauer, Elisabeth; Ackermann, Kurt A.; Murphy, Ryan O.,

  2023.

  Accounting for preferences and beliefs in social framing effects.

  Frontiers in Behavioral Economics.

  2(1147492).

  Available from: https://doi.org/10.3389/frbhe.2023.1147492

• Ebert, Nico; Ackermann, Kurt A.; Bearth, Angela,

  2022.

  When information security depends on font size : how the saliency of warnings affects protection behavior.

  Journal of Risk Research.

  26(3), pp. 233-255.

  Available from: https://doi.org/10.1080/13669877.2022.2142952

• Ackermann, Kurt Alexander; Burkhalter, Linda; Mildenberger, Thoralf; Frey, Martin; Bearth, Angela,

  2021.

  Willingness to share data : contextual determinants of consumers' decisions to share private data with companies.

  Journal of Consumer Behaviour.

  21(2), pp. 375-386.

  Available from: https://doi.org/10.1002/cb.2012

• Ackermann, Kurt Alexander; Murphy, Ryan O.,

  2019.

  Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels.

  Games.

  10(1), pp. 15-48.

  Available from: https://doi.org/10.3390/g10010015

• Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred,

  2019.

  Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods.

  Central European Journal of Operations Research.

  Available from: https://doi.org/10.1007/s10100-019-00619-y

• Greiff, Matthias; Ackermann, Kurt; Murphy, Ryan,

  2018.

  Playing a game or making a decision? : methodological issues in the measurement of distributional preferences.

  Games.

  9(4), pp. 80-104.

  Available from: https://doi.org/10.3390/g9040080

• Nax, Heinrich H.; Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2015.

  Interactive preferences.

  Economics Letters.

  135, pp. 133-136.

  Available from: https://doi.org/10.1016/j.econlet.2015.08.008

• Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2015.

  Social preferences, positive expectations, and trust based cooperation.

  Journal of Mathematical Psychology.

  67, pp. 45-50.

  Available from: https://doi.org/10.1016/j.jmp.2015.06.001

• Ackermann, Kurt Alexander; Fleiss, Jürgen; Murphy, Ryan,

  2014.

  Reciprocity as an individual difference.

  Journal of Conflict Resolution.

  60(2), pp. 340-367.

  Available from: https://doi.org/10.1177/0022002714541854

• Ackermann, Kurt Alexander,

  2014.

  Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences.

  Zürich:

  ETH Zürich.

  Diss. ETH ; 22135.

  Available from: https://doi.org/10.3929/ethz-a-010273775

• Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen,

  2019.

  Big Data im Marketing.

  In:

  Bergner, Sabine; Fleiss, Jürgen; Gutschelhofer, Alfred, eds.,

  Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung.

  Graz:

  Leykam.

  pp. 211-227.

  Styrian Spirit of Management ; 2.

• Ackermann, Kurt Alexander; Fleiss, Jürgen,

  2019.

  Der praktische Einsatz verhaltensökonomischer Massnahmen in der betrieblichen Gesundheitsförderung am Beispiel von Nudging.

  In:

  Bergner, Sabine; Fleiss, Jürgen; Gutschelhofer, Alfred, eds.,

  Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung.

  Graz:

  Leykam.

  pp. 265-277.

  Styrian Spirit of Management ; 2.

• Ackermann, Kurt Alexander; Furchheim, Pia,

  2018.

  Emotionen und deren Bedeutung für das Marketing : eine Einführung.

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 11-26.

• Schaltegger, Thierry; Ambuehl, Benjamin; Ackermann, Kurt Alexander; Ebert, Nico,

  2024.

  Re-thinking decision-making in cybersecurity : leveraging cognitive heuristics in situations of uncertainty[paper].

  In:

  Proceedings of the 57th Hawaii International Conference on System Sciences.

  57th Hawaii International Conference on System Sciences (HICSS), Honolulu, USA, 3-6 January 2024.

  University of Hawaiʻi at Mānoa.

  pp. 4734-4743.

  Available from: https://doi.org/10.21256/zhaw-30548

• Ebert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim,

  2023.

  QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers[paper].

  In:

  CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems.

  Conference on Human Factors in Computing Systems (CHI), Hamburg, Germany, 23-28 April 2023.

  Association for Computing Machinery.

  pp. 161.

  Available from: https://doi.org/10.1145/3544548.3580780

• Werle, Rita; Tieben, Rolf; Klingel, Petar; Rothen, Andreas; Fleischli, Lea; Pyatova, Victoria; West, Shaun; Ackermann, Kurt; Phillips, Richard,

  2021.

  A decision-making tool incorporating multiple benefits of motor systems’ retrofits[paper].

  In:

  Bertoldi, Paolo, ed.,

  Energy Efficiency in Motor Systems : Proceedings of the 11th international Conference EEMODS’19.

  11th international conference on Energy Efficiency in Motor Driven Systems EEMODS'19, Tokyo, 17-19 September 2019.

  Springer.

  pp. 215-229.

  Springer Proceedings in Energy.

  Available from: https://doi.org/10.1007/978-3-030-69799-0_17

• Ebert, Nico; Ackermann, Kurt Alexander; Scheppler, Björn,

  2021.

  Bolder is better : raising user awareness through salient and concise privacy notices[paper].

  In:

  CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems.

  Conference on Human Factors in Computing Systems (CHI), Yokohama, Japan, 8-13 May 2021.

  New York:

  Association for Computing Machinery.

  pp. 67.

  Available from: https://doi.org/10.1145/3411764.3445516

• Ebert, Nico; Ackermann, Kurt Alexander; Heinrich, Peter,

  2020.

  Does context in privacy communication really matter? : a survey on consumer concerns and preferences[paper].

  In:

  CHI '20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems.

  Conference on Human Factors in Computing Systems (CHI), Honolulu, USA, 25-30 April 2020.

  New York:

  Association for Computing Machinery.

  Available from: https://doi.org/10.1145/3313831.3376575

• Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen; Furchheim, Pia,

  2020.

  Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-20571

• Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda,

  2018.

  Willing to share? When it comes to data, who will share what and why?.

  Research Features.

  125, pp. 98-101.

  Available from: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

• Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2013.

  Social value orientation : theoretical and measurement issues in the study of social preferences.

  Personality and Social Psychology Review.

  18(1), pp. 13-41.

  Available from: https://doi.org/10.1177/1088868313501745

• Wieber, Frank; Müller, Steffen; Ackermann, Kurt; Furchheim, Pia; Zysset, Annina; Meyer, Matthias; Dratva, Julia,

  2023.

  Segmentation analyses as an effective tool to improve tobacco prevention and cessation.

  In:

  16th European Public Health Conference, Dublin, Ireland, 8-11 November 2023.

  Oxford University Press.

  pp. ii582-ii583.

  Available from: https://doi.org/10.1093/eurpub/ckad160.1461

• Wieber, Frank; Müller, Steffen; Ackermann, Kurt Alexander; Furchheim, Pia,

  2023.

  One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention.

  In:

  Swiss Public Health Conference, Lausanne, Switzerland, 12.-13. September 2023.

Publications before appointment at the ZHAW

• Ackermann, K.A. (2014). Social Value Orientation: An analysis of measurement, form, predictive power, and malleability of social preferences. Doctoral Dissertation, ETH Zurich.
• Ackermann, K.A., Fleiß, J. & Murphy, R.O. (2016). Reciprocity as an individual difference. Journal of Conflict Resolution, 60(2), 340-367.
• Nax, H.H., Murphy, R.O. &, Ackermann, K.A. (2015). Interactive preferences. Economic Letters, 135, 133-136.
• Murphy, R.O. & Ackermann, K.A. (2015). Social preferences, positive expectations, and trust based cooperation. Journal of Mathematical Psychology, 67, 45-50.
• Murphy, R.O. & Ackermann, K.A. (2014). Social value orientation: Theoretical and measurement issues in the study of social preferences. Personality and Social Psychology Review, 18(1), 13-41.
• Murphy, R.O., Ackermann, K.A. & Handgraaf, M.J.J. (2011). Measuring social value orientation. Judgment and Decision Making, 6(8), 771-781.

go back