Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Stallone, Valerio,
2020.
Do not trust me : how news readers perceive and recognize native advertising.
IADIS International Journal on WWW/Internet.
18(1).
Available from: http://www.iadisportal.org/ijwi/papers/202018101.pdf
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Tanner, Dominic,
2020.
Steigerung der Branchenattraktivität am Beispiel des Bauhauptgewerbes.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-22504
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Hefti, Andreas; Liu, Shuo,
2020.
Targeted information and limited attention.
The RAND Journal of Economics.
51(2), pp. 402-420.
Available from: https://doi.org/10.1111/1756-2171.12319
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Schneider Stingelin, Colette; Rosenberger Staub, Nicole,
2019.
In:
Pre-Conference to the European Conference on Health Communication (ECHC), Zurich, 13 - 15 November 2019.
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Schwenninger, Marc,
2019.
Tätigkeitsbericht 2019 : Lauterkeit in der kommerziellen Kommunikation.
Schweizerische Lauterkeitskommission.
Available from: https://www.faire-werbung.ch/wp-content/uploads/2021/09/TB_2019.pdf
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...