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Digital communication strategies for the cultural sector in the Lake Constance region

At a glance

Description

This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped.

For a sustainable strategy development the digitization of the communication, by which also the cultural sector has undergone a profound change, is particularly taken into account.

Therefore, quantitative survey methods and statistical data and text analysis are used.

Further information