Digital communication strategies for the cultural sector in the Lake Constance region
At a glance
- Project leader : Dr. Diana Betzler, Lara Leuschen
- Project team : Dr. Fernando Benites de Azevedo e Souza, Dr. Mark Cieliebak
- Project status : completed
- Funding partner : EU and other international programmes (Internationale Bodensee-Hochschule IBH)
- Project partner : Fachhochschule Vorarlberg / Forschungszentrum Sozial- und Wirtschaftswissenschaften
- Contact person : Lara Leuschen
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped.
For a sustainable strategy development the digitization of the communication, by which also the cultural sector has undergone a profound change, is particularly taken into account.
Therefore, quantitative survey methods and statistical data and text analysis are used.