Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
-
Schneider Stingelin, Colette,
2016.
.
In:
Rothenfluh, Fabia; Camerini, Anne-Linda; Ludolph, Ramona, eds.,
Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis.
Baden-Baden:
Nomos.
Medien + Gesundheit ; 13.
-
Hari, Jürg J.; Rawitzer, Heike; Data, Rekha,
2015.
Stereotypen in der Werbung : die implizite Einstellung zum weiblichen Taille-Hüfte-Verhältnis [poster].
In:
Janich, Nina; Kalwa, Nina; Rhein, Lisa, eds.,
15. Jahrestagung der internationalen Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation : Programm und Abstracts - Stereotypen und Wissensrepräsentationen in Marketing und Werbung.
Forschungsnetzwerk Europäische Kulturen in der Wirtschaftskommunikation (EUKO), Darmstadt, Deutschland, 29.-31. Oktober 2015.
-
Schneider Stingelin, Colette,
2015.
In:
3. Tagung Ad-hoc-Gruppe Gesundheitskommunikation (DGPuK), Lugano, 13. November 2015.
-
Rosenberger Staub, Nicole; Wieder, Regine,
2014.
.
In:
Stumpf, Marcus; Wehmeier, Stefan, eds.,
Kommunikation in Change und Risk : Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten.
Wiesbaden:
Springer.
pp. 271-289.
Europäische Kulturen in der Wirtschaftskommunikation ; 18.
Available from: https://doi.org/10.1007/978-3-658-00218-3_14
-
Zbinden, Erich; Eggel, Thomas,
2014.
Transfer.
2014(1), pp. 4.
Available from: https://doi.org/10.21256/zhaw-2781
Projects
Projects according to DDC 659: Advertising and public relations
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Trusted Loyalty Poinz
-
Ad Fraud Detection Tools Plattform
-
Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...