Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
Can sports sponsorship affect consumers’ motivation for sports consumption?.
Journal of Promotion Management.
28(7), pp. 893-922.
Available from: https://doi.org/10.1080/10496491.2021.2009611
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Pfluger, Nelly,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-24676
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Behrens, Annika,
2021.
Nachhaltigkeitskommunikation auf Instagram : eine Analyse der Instagram-Kanäle von Coop und Migros.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2809
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Scheidegger, Nicoline; Hannich, Frank,
2020.
Personal Schweiz.
2020(3), pp. 22-23.
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Krauskopf, Patrick; Hardegger, Daniel,
2020.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-20249
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...