Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Fohrler, Isabelle,
2017.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2325
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Grossrieder, Anna-Sophie,
2017.
Erfolgsfaktoren von Kampagnen zur Steigerung der Fitness mit Apps und Wearables.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2093
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Hari, Jürg; Rawitzer, Heike,
2017.
Implicit preference of the hourglass figure in models used for advertising [paper].
In:
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016.
Newcastle:
AOM.
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Kessler, Helga,
2017.
Karrieren in der Kommunikation
.
In:
Perrin, Daniel; Kleinberger, Ulla, eds.,
Doing applied linguistics : enabling transdisciplinary communication.
Berlin:
De Gruyter.
Doing applied linguistics ; 1.
Available from: https://doi.org/10.1515/9783110496604-012
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Schneider Stingelin, Colette,
2017.
LOVE LIFE, SmokeFree & Co. : «Was bringen solche Kampagnen überhaupt?».
In:
SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...