Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Stücheli-Herlach, Peter,
2017.
Message Design : der Prozess zur wirkungsvollen Botschaft einer Organisation
.
In:
Schach, Annika; Christoph, Cathrin, eds.,
Handbuch Sprache in den Public Relations : theoretische Ansätze – Handlungsfelder – Textsorten.
Wiesbaden:
Springer.
pp. 171-190.
Springer Reference Sozialwissenschaften.
Available from: https://doi.org/10.1007/978-3-658-15745-6_12
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Duma, Fabio; Popcsev, Mark,
2017.
In:
Global Fashion Management Conference.
2017 Global Fashion Management Conference, Vienna, 6-9 July 2017.
Global Alliance of Marketing & Management Associations.
pp. 245-252.
Available from: https://doi.org/10.15444/GFMC2017.03.08.01
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Schwenninger, Marc,
2017.
Tätigkeitsbericht 2017 : Lauterkeit in der kommerziellen Kommunikation.
Schweizerische Lauterkeitskommission.
Available from: https://www.faire-werbung.ch/wp-content/uploads/2021/09/TB_2017.pdf
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Wieder, Regine,
2016.
In:
Rochester-Bern Executive Programs, 15. Oktober 2016.
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Rosenberger Staub, Nicole,
2016.
Identity-oriented communication management and reputation management.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...