Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
-
Krauskopf, Patrick; Gut, Seraina,
2018.
Nachhaltige Litigation-PR im Kartellrecht : Tipps für zielgerichtete Rechtskommunikation.
Legal Tribune Online.
Available from: https://www.lto.de/recht/hintergruende/h/kartellrecht-litigation-pr-nachhaltige-kommunikation/Nachhaltige/
-
Schneider Stingelin, Colette; Rosenberger Staub, Nicole,
2018.
In:
Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018.
-
Zampa, Marta,
2018.
In:
ARGAGE 2018. Argumentation and Language : Book of Abstracts.
2nd Argumentation and Language Conference (ARGAGE), Lugano, 7-9 February 2018.
Università della Svizzera italiana.
-
Koch, Carmen; Hüsser, Angelica,
2018.
Medien-Journal.
42(2), pp. 61-85.
Available from: https://doi.org/10.24989/medienjournal.v42i2.1717
-
Ankeshian, Ara,
2018.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2272
Projects
Projects according to DDC 659: Advertising and public relations
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Trusted Loyalty Poinz
-
Ad Fraud Detection Tools Plattform
-
Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...