Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Hüttermann, Marcel; Bearth, Angela; Hannich, Frank,
2018.
Sportsponsoring als Employer-Branding-Tool.
Marketing Review St. Gallen.
35(6), pp. 76-83.
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Schwenninger, Marc,
2018.
Tätigkeitsbericht 2018 : Lauterkeit in der kommerziellen Kommunikation.
Schweizerische Lauterkeitskommission.
Available from: https://www.faire-werbung.ch/wp-content/uploads/2021/09/TB_2018.pdf
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Rosenberger Staub, Nicole; Klopfenstein Frei, Nadine; Koch, Carmen,
2017.
In:
Gemeinsame Jahrestagung der DGPuK-Fachgruppen PR/Organisationskommunikation und Werbekommunikation, Wien, Österreich, 23.-25. November 2017.
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Koch, Carmen; Hüsser, Angelica,
2017.
In:
Gemeinsame Jahrestagung der DGPuK-Fachgruppen PR/Organisationskommunikation und Werbekommunikation, Wien, Österreich, 23.-25. November 2017.
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Zampa, Marta; Pollaroli, Chiara,
2017.
Out of the frying pan into the fire : an attempt to redesign the “Fertility Day” campaign in Italy..
In:
Visualizing (in) the New Media, Neuchâtel, 8-10 November 2017.
Université de Neuchâtel.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...