Google Ads Training for MedTech
At a glance
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the restrcturing. The training took place at the headquarters of the client and consisted in a Google Ads Training session (theory) and in a workshop session (practice).