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Google Ads Training for MedTech

At a glance

  • Project leader : Valerio Stallone
  • Project budget : CHF 6'623
  • Project status : completed
  • Funding partner : Third party (Hamilton Medical AG)
  • Contact person : Valerio Stallone


After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the restrcturing. The training took place at the headquarters of the client and consisted in a Google Ads Training session (theory) and in a workshop session (practice).