Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Bétrisey, Michèle,
2016.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-1245
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Stücheli-Herlach, Peter,
2016.
Kommunikation : Öffentlichkeits- und Medienarbeit
.
In:
Bergmann, Andreas; Giauque, David; Lienhard, Andreas, eds.,
Praxishandbuch Public Management.
Zürich:
WEKA.
pp. 221-244.
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Niederhäuser, Markus; Rosenberger Staub, Nicole,
2016.
Nachhaltiger Erfolg dank starker Identität.
Marketing & Kommunikation.
2016(11), pp. 22.
Available from: http://www.franchiseverband.ch/sfv/media/_doc/MK_Artikel2016/MK_2016_11_Franchising.pdf
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Hefti, Andreas; Liu, Shuo,
2016.
Targeted information and limited attention.
Working paper series / Department of Economics
; 230.
Zürich:
Universität Zürich.
Available from: https://doi.org/10.5167/uzh-124916
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Schwenninger, Marc,
2016.
Tätigkeitsbericht 2016 : Lauterkeit in der kommerziellen Kommunikation.
Schweizerische Lauterkeitskommission.
Available from: https://www.faire-werbung.ch/wp-content/uploads/2021/09/TB_2016.pdf
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...