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Dr. Pia Furchheim

Dr. Pia Furchheim

Dr. Pia Furchheim

ZHAW School of Management and Law
Centre of Behavioral Insights & Pricing
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 41 09
pia.furchheim@zhaw.ch

Work at ZHAW

Position at the ZHAW

Lecturer

www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/

Professional development teaching

CAS Corporate Responsibility

Education and Continuing education

Expertise and research interests

Transformative Consumer Research, materialism, sustainable consumption, value conflict, well-being, flow experience

Professional milestones

- post-doctoral researcher, HEC Lausanne, Department of Marketing; Lausanne (Switzerland)
- Research Associate, TU Chemnitz, Department of Marketing, Chemnitz (Germany)
- visiting lecturer: TU Chemnitz, University of Geneva; University of Münster
- Advisor Marketing, TU Chemnitz, President's office
- Internship: Marketing Coordination Markets and Brand Management, Smart GmbH, Böblingen (Germany)

Educational background

April 2014, PhD in Marketing, TU Chemnitz, Germany
Topic: Green Materialism

November 2012, Visiting Scholar, Department of Marketing, Texas A&M University, USA

2000-2007 Diplom Business Administration (MSc. equivalent), TU Chemnitz (Germany)
September 1999 – June 2000, Academic Year; EF International School of English, Brighton (UK)
June 1999, Abitur (A-Level), Chemnitz (Germany)

Membership of networks

  • American Marketing Association
  • Association for Consumer Research
  • European Marketing Association

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

Pyka, Sebastian & Furchheim, Pia (2017): Experimentelle Marktforschung - Eine Einführung in die experimentelle Sozialforschung, Chemnitz Economic Papers, No. 014 (2017), Department of Economics, Chemnitz University of Technology.

Martin, Christian, Furchheim, Pia* & Morhart, Felicitas (2017) “Introducing the Green Materialist – A cluster analysis of North American and Swiss consumer populations,” the 46th EMAC Annual Conference, Groningen, Netherlands. (peer reviewed)

Bublitz, Melissa G.; Escalas, Jennifer E.; Peracchio, Laura A.; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne; Kay, Mark; Mulder, Mark; Scott, Andrea (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations”, Journal of Public Policy and Marketing, Vol. 35, No. 2, pp. 237-248, DOI: 10.1509/jppm.15.133. (peer reviewed)

Furchheim, Pia (2016): Grüner Materialismus – Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum. Gabler, Wiesbaden. (Dissertation)

Peracchio, Laura A.*; Bublitz, Melissa G.; Escalas, Jennifer E.*; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations,” Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Associations for Consumer Research, 103-107. (peer reviewed)

Bublitz, Melissa G.*; Landreth Grau, Stacy & Furchheim, Pia (2016) “Storytelling for the Digital Age: SCO Stories that Create Social Media Buzz,” Proceedings of the Marketing and Public Policy Conference, San Luis Obispo, special session. (peer reviewed)

Furchheim, Pia*, Martin, Christian & Morhart, Felicitas (2016). “Materialism, Green Values, and Well-Being: A Conflicting Values Perspective,” 2016 Poster Session Association for Consumer Research Conference, Berlin. (peer reviewed)

Furchheim, Pia* & Jahn, Steffen (2015) “How Cultural Capital Shapes Green Product Preferences Among Materialists,” Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Associations for Consumer Research, pp. 527-528. (peer reviewed)

Martin, Christian*; Furchheim, Pia; Shrum, L.J. & Hellwig, Katharina (2015) “Measuring Materialistic Mindsets: Development of an Implicit Measure of Materialism,” Proceedings of the Society for Consumer Psychology Conference, eds. Dahl, D.; Kamleitner, B.; Moreau, P., and Schreier, M., Vienna, Austria, 59. (peer reviewed)

Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2015) “Greening Up a Materialistic World,” Proceedings of the European Marketing Association Conference, Leuven, Belgium. (peer reviewed)

Shrum, L. J.; Lowrey, Tina M.; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie; Furchheim, Pia; Herbert, Maud; Hudders, Liselot; Lens, Inge; Mandel, Naomi; Nairn, Agnes; Samper, Adriana; Soscia, Isabella; & Steinfield, Laurel (2014), “Materialism: The Good, the Bad, and the Ugly,” Journal of Marketing Management, Vol. 30, Iss. 17-18, pp. 1858-1881, DOI: 10.1080/0267257X.2014.959985. (peer reviewed)

Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2014) “Holier Than Thou – An Exploration of the Green Side of Materialism”, Proceedings of the Conference for Positive Marketing, April, New York, USA. (peer reviewed)

Hellwig, Katharina*, Furchheim, Pia & Morhart, Felicitas (2014) “Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective,” Proceedings of the Conference for Positive Marketing, New York, USA. (peer reviewed)

Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Die Eignung von Social Networking-Plattformen für die Ablaufkontrolle von Events: Eine empirische Untersuchung unter Rückgriff auf die Erlebnisqualität“, in: Zanger C., “Events im Zeitalter von Social Media – Stand und Perspektiven der Eventforschung”, Gabler, Wiesbaden, S. 153 - 178.

Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Customer Engagement-Praktiken auf Social Networking-Plattformen und deren Bedeutung für die Kundenintegration“, in: Bruhn, M. and Hadwich, K., “Dienstleistungs¬management und Social Media. Forum Dienstleistungsmanagement”, Gabler, Wiesbaden, pp. 217-238. (peer reviewed)

Furchheim, Pia*, Jahn Steffen, Koley, Shruti & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies to Cope,” Proceedings of the European Marketing Association Conference, Istanbul, Turkey. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) When Altruism is Perceived to be Rare, Would Materialists Buy Green?,” Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Associations for Consumer Research, pp. 501-502. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies for Static and Dynamic Goal Management, ” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. (peer reviewed)

Jahn, Steffen*, Drengner, Jan & Furchheim Pia (2013) “Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences,” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. [Best in Conference Paper]. (peer reviewed)

Furchheim, Pia *, Jahn, Steffen & Zanger, Cornelia (2012) “The Green Side of Materialism,” Proceedings of the American Marketing Association Summer Educators’ Conference, Chicago, USA. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2012) “Green Materialist,” Proceedings of the European Marketing Association Conference, Portugal, Lisbon. (peer reviewed)

Drengner, Jan*, Sachse, Manuela & Furchheim, Pia (2009) “Flow in Consumer Research: A novel Approach,” Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Associations for Consumer Research, 670-671. (peer reviewed)

Drengner, Jan*, Furchheim, Pia & Sachse, Manuela (2008) “Flow Experience: New Approaches for Conceptualization and Modeling of a Multifaceted Construct,” Proceedings of the American Marketing Association Winter Educators’ Conference, Austin, Texas, USA (Best Paper: Consumer Psychology and Behavior track; Honorable Mention). (peer reviewed)



Other publications

Interview durch Atmani, Mehdi: Furchheim, Pia & Morhart (2018) Les matéerialiste vers, la nouvelle mine d'or du marketing, in Niwa, Nelly & Frund Benoît (eds.): Volteface La Transition Énergétique: Un Projet de Sociéte., pp. 83-90.

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