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Prof. Dr. Pia Furchheim

Prof. Dr. Pia Furchheim

Prof. Dr. Pia Furchheim

ZHAW School of Management and Law
Centre of Behavioral Insights & Pricing
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 41 09
pia.furchheim@zhaw.ch

Work at ZHAW

Position

Focus

Teaching

Professional development teaching

CAS Corporate Responsibility

Experience

  • Research Associate (Behavioral Insights & Pricing)
    ZHAW
    01 / 2018 - 07 / 2019
  • Post-Doc
    University of Lausanne, Department of Marketing
    09 / 2014 - 12 / 2017
  • Research Associate
    Chemnitz University of Technology, Department of Marketing
    01 / 2010 - 08 / 2014
  • Advisor Marketing and International Relations
    Chemnitz University of Technology, President's office
    01 / 2008 - 12 / 2009
  • Research Associate
    Chemnitz University of Technology, Department of Marketing
    05 / 2007 - 12 / 2007
  • Management assistance
    EBC Electron-Beam GmbH, Chemnitz
    05 / 2007 - 12 / 2007
  • Apprenticeship, Marketing Coordination Markets and Smart BRABUS
    Smart GmbH
    03 / 2005 - 08 / 2005
  • student trainee
    EBC Electron-Beam GmbH, Chemnitz
    07 / 2002 - 08 / 2004
  • student trainee
    SE Sächsische Elektronenstrahl GmbH, Chemnitz
    08 / 2000 - 04 / 2002

Education and Continuing education

Education

  • Dr. rer. pol. (PhD)
    Chemnitz University of Technology, Germany
    01 / 2010 - 04 / 2014
  • Diplom-Kffr. (equivalent MSc.) / Business Administration
    Chemnitz University of Technology, Germany
    10 / 2000 - 04 / 2007
  • Abitur (A-Levels)
    Dr. Wilhelm-André Gymnasium, Chemnitz
    08 / 1992 - 06 / 1999

Continuing Education

  • Frauen in Führungspositionen – mentoring fff
    ZHAW, ZHDK, PHZH
    06 / 2022
  • CAS Higher & Professional Education
    ZHAW
    08 / 2020
  • Cambridge Certificate in Advanced English
    nn
    06 / 2000

Network

Membership of networks

European Marketing Association

Awards

  • Best in Conference Paper
    AMA Winter Educators’ Conference, Las Vegas, NV.
    02 / 2013
  • Best Paper in Track (Consumer Psychology and Behavior) and Honorable Mention
    AMA Winter Educators’ Conference, Austin, TX
    02 / 2008

Social media

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts