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Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich

ZHAW School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 68 65

Personal profile

Management role

  • Programme Director, Master of Advanced Studies in Marketing Management/ Certificate of Advanced Studies in Marketing Automation & Artificial Intelligence
  • Head, Center for Customer Management & E-Commerce

Position at the ZHAW

Professor in Marketing, CRM, Marketing Automation, Leisure Marketing and Market Research

Professional development teaching

MAS Arts Management

Expertise and research interests

Customer Relationship Management
Marketing Automation
Leisure Marketing (Sports, Cultural Institutions, Events)
Marketing Research

Educational background

Diploma in Business Studies, University of Bayreuth, Germany
Post Graduate Exchange Student at Indiana University, Bloomington USA
Dr. rer. pol. in Service Management at University of Bayreuth, Prof. Dr. Herbert Woratschek

Professional milestones

2009-2011: CFO Netbreeze GmbH
Before ZHAW:
Project Manager EU Interreg IIa Project "Chances in cross-border climbing tourism"
Scholarship holder PhD support Konrad-Adenauer-Stiftung
Senior Researcher Chair for Personel and Leadership Research, Prof. Dr. T. Kühlmann, University of Bayreuth, Germany
Senior Researcher Chair for Service Management Research Prof. Dr. H. Woratschek, University of Bayreuth, Germany

Membership of networks



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts