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Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich
ZHAW School of Management and Law
Fachstelle Strategisches Kundenbeziehungsmanagement
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 68 65

Personal profile

Management role

  • Programme Director, Master of Advanced Studies in Marketing Management
  • Head, Center for Strategic CRM

Position at the ZHAW

Senior Lecturer in Marketing, CRM, Sport Marketing and Market Research/ Program Director Master of Marketing Management Management (MAS MaMa)


Professional development teaching

Expertise and research interests

Customer Relationship Management
Sport Marketing
Marketing Research

Membership of networks



Books and editorships

  • ; ; ; ().

    Swiss Social Media Report 2012

    : Social Media Wüste Schweiz?.

    Winterthur: ZHAW School of Management and Law.

Peer-reviewed articles/chapters

Non-peer-reviewed articles/chapters