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Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich

Prof. Dr. Frank Hannich

ZHAW School of Management and Law
Fachstelle Strategisches Kundenbeziehungsmanagement
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 68 65

Personal profile

Management role

  • Programme Director, Master of Advanced Studies in Marketing Management
  • Head, Center for Strategic CRM

Position at the ZHAW

Senior Lecturer in Marketing, CRM, Sport Marketing and Market Research/ Program Director Master of Marketing Management Management (MAS MaMa)

Professional development teaching

Expertise and research interests

Customer Relationship Management
Sport Marketing
Marketing Research

Membership of networks



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts