Anna-Maria Strässner

Work at ZHAW

Position

• Lecturer
• Program Lead CAS Digital Brand Management
• PhD student at Department of Communication & Media Research (University of Zurich)

Focus

• Consumer psychology
• Food decision-making
• Sustainability communication
• Brand Management

Teaching

• Corporate Communication & Brand Management (BSc)
• Marketing Pitch Competition (BSc)
• Marketing Basics (Minor Classes)

Education and Continuing education

Education

• MSc Business Administration Marketing / Marketing
  ZHAW School of Management and Law
  09 / 2016 - 10 / 2018
• BSc Business Psychology / Marketing
  University of Applied Sciences Harz
  09 / 2012 - 06 / 2016

Network

ORCID digital identifier

ORCID ID: 0000-0003-4557-3817

Social media

LinkedIn

Projects

• How does Switzerland cook? / Team member / completed
• Go-to-market pilot study for an innovative locking technology / Project leader / completed
• Product-Market Fit and Revenue Model Evaluation of an event platform / Team member / completed
• Design Thinking Projects 2021 / Team member / completed

Publications

• Strässner, Anna-Maria; Wirth, Werner,

  2024.

  Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study.

  Appetite.

  197(107298).

  Available from: https://doi.org/10.1016/j.appet.2024.107298

• Strässner, Anna-Maria; Hartmann, Christina,

  2023.

  Gradual behaviour change towards meat reduction : development and validation of a novel decisional balance scale.

  Appetite.

  186(106537).

  Available from: https://doi.org/10.1016/j.appet.2023.106537

• Jahn, Steffen; Furchheim, Pia; Strässner, Anna-Maria,

  2021.

  Plant-based meat alternatives : motivational adoption barriers and solutions.

  Sustainability.

  13(23), pp. 13271.

  Available from: https://doi.org/10.3390/su132313271

• Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne,

  2023.

  Employer Branding Studie 2023 : Status-quo und Erfolgsfaktoren im Employer Branding bei Schweizer Unternehmen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-29013

• Merdzanovic, Adis; Suvada, Adrienne; Strässner, Anna-Maria,

  2023.

  Content Marketing Studie 2023 : Einsatz und Verbreitung des Content Marketing in der Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-27635

• Furchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R.; Strässner, Anna-Maria; Rüeger, Brian,

  2023.

  Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-2527

• Merdzanovic, Adis; Suvada, Adrienne; Bulatovic, Andjela; Wyss, Saskia; Strässner, Anna-Maria,

  2021.

  Content Marketing Studie 2021 : Einsatz und Verbreitung des Content Marketing in der Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-2417

• Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela; Strässner, Anna-Maria; Suvada, Adrienne,

  2021.

  Swiss MarTech Studie 2021.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-22593

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