Anna-Maria Strässner
Anna-Maria Strässner
ZHAW
School of Management and Law
Centre of Communication & Branding
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
Research Associate at Institute of Marketing Management
PhD student at Department of Communication & Media Research (University of Zurich)
Program lead CAS Digital Brand Management
www.zhaw.ch/imm
Expertise and research interests
Food decision-making, sustainability communication, green consumer behaviour
Educational background
2020 - 2024: PhD in Communication Sciences, University of Zurich
2016 - 2018: MSc Business Administration Marketing, ZHAW School of Management and Law
2012 - 2016: BSc Economic Psychology, University of Applied Sciences Harz (Germany)
Membership of networks
Mittelbaugruppe der DGPuK-Fachgruppe »Rezeptions- und Wirkungsforschung«
Projects
- Product-Market-Fit Analyse zur erfolgreichen Marktpositionierung von Produkten aus essbaren Insekten / Project leader / Project completed
- Design Thinking Projects 2021 / Team member / Project completed
Publications
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Jahn, Steffen; Furchheim, Pia; Strässner, Anna-Maria,
2021.
Plant-based meat alternatives : motivational adoption barriers and solutions.
Sustainability.
13(23), pp. 13271.
Available from: https://doi.org/10.3390/su132313271
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Merdzanovic, Adis; Suvada, Adrienne; Strässner, Anna-Maria,
2023.
Content Marketing Studie 2023 : Einsatz und Verbreitung des Content Marketing in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-27635
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Furchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R.; Strässner, Anna-Maria; Rüeger, Brian,
2023.
Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2527
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Merdzanovic, Adis; Suvada, Adrienne; Bulatovic, Andjela; Wyss, Saskia; Strässner, Anna-Maria,
2021.
Content Marketing Studie 2021 : Einsatz und Verbreitung des Content Marketing in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2417
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Hüttermann, Marcel; Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia; Bulatovic, Andjela; Strässner, Anna-Maria; Suvada, Adrienne,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-22593