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Anna-Maria Strässner

Anna-Maria Strässner

Anna-Maria Strässner

ZHAW School of Management and Law
Centre of Behavioral Insights & Pricing
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 40 63

Personal profile

Position at the ZHAW

Research Associate at Institute of Marketing Management
PhD student at Department of Communication & Media Research (University of Zurich)
Program lead CAS Digital Brand Management

Expertise and research interests

Food decision-making, sustainability communication, green consumer behaviour

Educational background

2020 - 2024: PhD in Communication Sciences, University of Zurich
2016 - 2018: MSc Business Administration Marketing, ZHAW School of Management and Law
2012 - 2016: BSc Economic Psychology, University of Applied Sciences Harz (Germany)

Membership of networks

Mittelbaugruppe der DGPuK-Fachgruppe »Rezeptions- und Wirkungsforschung«



Articles in scientific journal, peer-reviewed
Other publications