Tania Kaya

ZHAW School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 46 87
tania.kaya@zhaw.ch

Personal profile

Management role

Programme Director, CAS Community & Influencer Marketing

Position at the ZHAW

Research Associate

www.zhaw.ch/imm

Expertise and research interests

Customer Journey, Trigger-Based Maketing, Customer Centricity, Net Promoter Score, Customer Lifetime Value, Service Design, Design Thinking

Educational background

Master of Science in Business Administration
Bachelor of Science in Business Administrati

Professional milestones

2020 - heute: Research Associate, Project Leader, Teacher
2019 - heute: Head of IMM Junior Analysts
2017 - 2020: Research Assistent
2014 - 2017: IMM Junior Analyst

Membership of networks

Projects

Publications

Conference contributions, peer-reviewed

Stallone, Valerio; Gägauf, Aline; Kaya, Tania,

2022.

Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [paper].

In:

Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,

Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.

18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.

SciTePress.

pp. 97-104.

Available from: https://doi.org/10.5220/0011336400003318
Hannich, Frank; Kaya, Tania; Hüttermann, Marcel,

2021.

A customer-centric search for triggers as a basis for marketing automation service design [paper].

In:

West, Shaun; Meierhofer, Jürg; Ganz, Christoph, eds.,

Smart services summit : digital as an enabler for smart service business development.

Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.

Cham:

Springer.

pp. 85-93.

Progress in IS.

Available from: https://doi.org/10.1007/978-3-030-72090-2_8

Other publications

Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,

2022.

Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-2436
Kaya, Tania; Stallone, Valerio,

2022.

How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME [paper].

In:

International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
Monard, Frédéric; Uebersax, Hans-Peter; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Kaya, Tania,

2021.

Chatbot Studie '21.

Dübendorf:

swiss moonshot.

Available from: https://page.aiaibot.com/de/chatbot-studie
Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne; Kübler, David Lucien; Barth, Linard; Heierli, Reto; Rozumowski, Anna; Kiarostami, Tania,

2018.

Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-2787

Other publications

go back