Tania Kaya
Tania Kaya
ZHAW
School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur
Projects
- Effect and Perception of Green Patterns in the Energy Sector / Deputy project leader / Project ongoing
- Verknüpfung ausserschulischen Lernens mit dem Regelunterricht / Team member / Project ongoing
- Digitalization guide for Repair Cafés / Team member / Project completed
- Vorstudie zum Markteintritt einer innovativen Nähmethodik mit Gesamtkonzept für HomeWorker / Project leader / Project completed
- Evaluierung des Tresormarktes Schweiz mit Fokus auf E-Commerce / Project leader / Project completed
- How to Digitize a Textbook? / Project leader / Project completed
- Design Thinking Projects 2021 / Team member / Project completed
- Qualitative study to explore the motives behind the choice of payment instruments / Team member / Project completed
- B2B Partner-Radar für Wildbiene + Partner / Deputy project leader / Project completed
- Omnichannel-Benchmark Study for a Pharmaceutical Company / Team member / Project completed
- Customer Journey Analysis Houzy AG / Deputy project leader / Project completed
- Customer Lifetime Value AI Toolkit («CLV AI Kit») / Team member / Project completed
- Design Thinking Projects 2020 / Team member / Project completed
- (Nicht-)Besucher:innen-Forschung: Technorama on Tour / Team member / Project completed
- Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Team member / Project completed
- Status quo, Entwicklungen und Trends im schweizerischen Lebensmittelhandel: eine Analyse unter besonderer Berücksichtigung der Auswirkungen des Markteintritts von Lidl Schweiz vor zehn Jahren / Team member / Project completed
Publications
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Kaya, Tania; Stallone, Valerio,
2022.
In:
International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
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Stallone, Valerio; Gägauf, Aline; Kaya, Tania,
2022.
In:
Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,
Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.
18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.
SciTePress.
pp. 97-104.
Available from: https://doi.org/10.5220/0011336400003318
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Hannich, Frank; Kaya, Tania; Hüttermann, Marcel,
2021.
A customer-centric search for triggers as a basis for marketing automation service design [paper].
In:
West, Shaun; Meierhofer, Jürg; Ganz, Christoph, eds.,
Smart services summit : digital as an enabler for smart service business development.
Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.
Cham:
Springer.
pp. 85-93.
Progress in IS.
Available from: https://doi.org/10.1007/978-3-030-72090-2_8
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Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,
2022.
Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2436
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Monard, Frédéric; Uebersax, Hans-Peter; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Kaya, Tania,
2021.
Dübendorf:
swiss moonshot.
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Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne; Kübler, David Lucien; Barth, Linard; Heierli, Reto; Rozumowski, Anna; Kiarostami, Tania,
2018.
Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2787