Tania Kaya

ZHAW School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 46 87
tania.kaya@zhaw.ch

Work at ZHAW

Management role

Programme Director, CAS Community & Influencer Marketing

Position at the ZHAW

Research Associate

www.zhaw.ch/imm

Education and Continuing education

Expertise and research interests

Customer Journey, Trigger-Based Maketing, Customer Centricity, Net Promoter Score, Customer Lifetime Value, Service Design, Design Thinking

Professional milestones

2020 - heute: Research Associate, Project Leader, Teacher
2019 - heute: Head of IMM Junior Analysts
2017 - 2020: Research Assistent
2014 - 2017: IMM Junior Analyst

Educational background

Master of Science in Business Administration
Bachelor of Science in Business Administrati

Membership of networks

Projects

Publications

Conference contributions, peer-reviewed

Stallone, Valerio; Gägauf, Aline; Kaya, Tania,

2022.

Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [paper].

In:

Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,

Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.

18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.

SciTePress.

pp. 97-104.

Available from: https://doi.org/10.5220/0011336400003318
Hannich, Frank; Kaya, Tania; Hüttermann, Marcel,

2021.

A customer-centric search for triggers as a basis for marketing automation service design [paper].

In:

West, Shaun; Meierhofer, Jürg; Ganz, Christoph, eds.,

Smart services summit : digital as an enabler for smart service business development.

Third Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020.

Cham:

Springer.

pp. 85-93.

Progress in IS.

Available from: https://doi.org/10.1007/978-3-030-72090-2_8

Other publications

Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,

2022.

Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-2436
Kaya, Tania; Stallone, Valerio,

2022.

How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME [paper].

In:

International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
Monard, Frédéric; Uebersax, Hans-Peter; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Kaya, Tania,

2021.

Chatbot Studie '21.

Dübendorf:

swiss moonshot.
Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne; Kübler, David Lucien; Barth, Linard; Heierli, Reto; Rozumowski, Anna; Kiarostami, Tania,

2018.

Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-2787

Other publications

go back