Dr. Jesse Bächler
Dr. Jesse Bächler
ZHAW
School of Management and Law
Centre of Behavioral Insights & Pricing
Theaterstrasse 17
8400 Winterthur
Projects
- «Hier sind wir» - Rauchfreie Plätze / Team member / Project ongoing
- Segmentspezifische Tabakprävention im Sport mit «cool and clean» / Deputy project leader / Project ongoing
- Visitor Experience im Tourismusbereich / Project co-leader / Project ongoing
- Tokenized Voluntary Carbon Offsetting Mechanism for Accelerated Adoption / Team member / Project ongoing
- Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world / Team member / Project ongoing
- Alnatura Brand Tracking 2023 / Project leader / Project completed
- Swiss Social and Ecological Loyalty Scheme / Deputy project leader / Project completed
- Zielgruppenprofile in der Tabakprävention / Team member / Project completed
- Baseline measurement for continuous brand tracking / Project leader / Project completed
- Design Thinking Projects 2021 / Team member / Project completed
- International market-potential analysis / Project leader / Project completed
- Virtual Ad Estimation Center / Project leader / Project completed
- Target group analysis and marketing concept / Project leader / Project completed
- NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology / Team member / Project completed
- Design Thinking Projects 2020 / Team member / Project completed
Publications
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Bächler, Jesse,
2015.
Zürich:
Universität Zürich.
Available from: https://doi.org/10.5167/uzh-164444
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Furchheim, Pia; Vogt, Helen; Oehninger, Fabian; Lösch, Corina; Bächler, Jesse R.; Strässner, Anna-Maria; Rüeger, Brian,
2023.
Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2527
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Bächler, Jesse Raymond,
2022.
Marken-Aktivismus : ein scharfes, zweischneidiges Schwert.
KMU-Magazin.
2022(10), pp. 2-4.
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Bächler, Jesse Raymond; Benz, Manuel; Heim, Nina,
2022.
Thumbs up : an empirical analysis on employee’s intention to interact with corporate content [poster].
In:
51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 24-27 May 2022.
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Bächler, Jesse; Suvada, Adrienne; Klaas, Michael; Bulatovic, Andjela; Wyss, Saskia,
2020.
Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-20150
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Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,
2019.
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18748
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Grossenbacher, René; Glaab-Seuken, Sonja; Stumm, Christian; Bächler, Jesse,
2017.
Publicom.
Available from: https://www.igem.ch/download/Laendervergleich-Nutzungsforschung_Publicom-BAKOM-2017.pdf