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Prof. Dr. Brian Rüeger

Prof. Dr. Brian Rüeger

Prof. Dr. Brian Rüeger

ZHAW School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 68 75
brian.rueeger@zhaw.ch

Personal profile

www.zhaw.ch/imm

Professional development teaching

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Other publications
Oral conference contributions and abstracts