Dr. Wolfgang Schäfer
Dr. Wolfgang Schäfer
ZHAW
School of Management and Law
Centre of Customer Experience & Service Design
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Lead Research and Publikation Hub
- Program Head CAS Customer Experience Management
- Program Head CAS Immersive Marketing
Projects
- What influence does the Metaverse have on the development of the Swiss live communications industry? / Team member / Project completed
- Micromate – Learning support through digital learning assistant / Project leader / Project completed
- Collaborative Workshop Solution in Augmented and Virtual Reality / Project leader / Project completed
- Chatbots in the professional training of students with low information literacy skills. / Project leader / Project completed
- Mobile 3D/360° live event solution - virtual copresence for touristic experiences / Project leader / Project completed
- Swiss Payment Monitor 2020/2021 / Team member / Project completed
- Autonomous Flying Robots – From the Lab to the Industry / Deputy project leader / Project completed
Publications
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Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael,
2020.
Athens Journal of Tourism.
7(4), pp. 191-208.
Available from: https://doi.org/10.30958/ajt.7-4-1
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Kotowski, Wolfgang,
2019.
Ambivalent consumer networks coping with conflicts.
Zürich:
Universität Zürich.
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Schmidli, Fabienne; Schäfer, Wolfgang; Hannich, Frank; Labaronne, Leticia; Rettenmund, Michèle,
2024.
In:
17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024.
AIMAC.
Available from: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
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Zumstein, Darius; Kotowski, Wolfgang,
2020.
Success factors of e-commerce : drivers of the conversion rate and basket value [paper].
In:
Kommers, Piet; Bontchev, Boyan; Isaias, Pedro, eds.,
Proceedings of the 18th International Conference e-Society 2020.
18th International Conference e-Society, Virtual Conference, 2-4 April 2020.
IADIS Press.
pp. 43-50.
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Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia,
2021.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-23954
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Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,
2019.
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18748
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Schäfer, Wolfgang,
2020.
Nostalgia and the personal truth : an empirical study on narrative identities in brand management.
In:
Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
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Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael,
2020.
Voice search : a new customer experience for swiss tourism.
In:
16th Annual International Conference on Tourism, Athens, 8-11 June 2020.