NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology
At a glance
- Project leader : Dr. Kurt Alexander Ackermann
- Co-project leader : Christina Hoffmann
- Deputy of project leader : Dr. Pia Furchheim
- Project team : Dr. Jesse Bächler, Anja Collenberg, Dr. Nina Heim, Vera Nina Lenggenhager
- Project status : completed
- Funding partner : Innosuisse (Innovationsprojekt / Projekt Nr. 31380.1 IP-SBM)
- Project partner : Brandmind GmbH
- Contact person : Kurt Alexander Ackermann