Dr. Kurt Alexander Ackermann

Management role

Deputy Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer
Program Director 'CAS Behavioral Insights for Marketing'

http://www.zhaw.ch/imm

Professional development teaching

• MAS Digital Marketing
• CAS Behavioral Insights for Marketing
• CAS Customer-Centric Transformation
• CAS Marketing Analytics

Expertise and research interests

Behavioral Economics, Psychology, Decision Theory, Game Theory

Educational background

Dr. sc. ETH, Decision Theory & Behavioral Game Theory, 2014, Swiss Federal Institute of Technology (ETH) Zurich

MSc UZH, Psychology, 2009, University of Zurich

Professional milestones

FehrAdvice & Partners, Zurich, Consultant
ETH Zurich, Research Associate
Institute for Work Research and Organizational Consulting (iafob), Zurich, Intern

• Usable Privacy: Contextual privacy notices for app users / Deputy project leader / Project ongoing
• Employee Engagement in der Arbeitswelt der Zukunft / Team member / Project ongoing
• NeuroArcher – Towards the development of an AI-based application for automated customer-specific communication informed by neuromarketing and personality psychology / Project leader / Project ongoing
• User-Centric Privacy Policy: A GDPR-Compliant Policy Which Users Understand / Team member / Project completed
• "Willingness-to-share-personal-data" / Team member / Project completed

• Ackermann, Kurt Alexander; Murphy, Ryan O.,

  2019.

  Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels.

  Games.

  10(1), pp. 15-48.

  Available from: https://doi.org/10.3390/g10010015

• Fleiß, Jürgen; Ackermann, Kurt Alexander; Fleiß, Eva; Murphy, Ryan O.; Posch, Alfred,

  2019.

  Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods.

  Central European Journal of Operations Research.

  Available from: https://doi.org/10.1007/s10100-019-00619-y

• Greiff, Matthias; Ackermann, Kurt; Murphy, Ryan,

  2018.

  Playing a game or making a decision? : methodological issues in the measurement of distributional preferences.

  Games.

  9(4), pp. 80-104.

  Available from: https://doi.org/10.3390/g9040080

• Nax, Heinrich H.; Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2015.

  Interactive preferences.

  Economics Letters.

  135, pp. 133-136.

  Available from: https://doi.org/10.1016/j.econlet.2015.08.008

• Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2015.

  Social preferences, positive expectations, and trust based cooperation.

  Journal of Mathematical Psychology.

  67, pp. 45-50.

  Available from: https://doi.org/10.1016/j.jmp.2015.06.001

• Ackermann, Kurt Alexander; Fleiss, Jürgen; Murphy, Ryan,

  2014.

  Reciprocity as an individual difference.

  Journal of Conflict Resolution.

  60(2), pp. 340-367.

  Available from: https://doi.org/10.1177/0022002714541854

• Ackermann, Kurt Alexander,

  2014.

  Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences.

  Zürich:

  ETH Zürich.

  Diss. ETH ; 22135.

  Available from: https://doi.org/10.3929/ethz-a-010273775

• Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen,

  2019.

  Big Data im Marketing

  .

  In:

  Bergner, Sabine; Fleiss, Jürgen; Gutschelhofer, Alfred, eds.,

  Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung.

  Graz:

  Leykam.

  pp. 211-227.

  Styrian Spirit of Management ; 2.

• Ackermann, Kurt Alexander; Fleiss, Jürgen,

  2019.

  Der praktische Einsatz verhaltensökonomischer Massnahmen in der betrieblichen Gesundheitsförderung am Beispiel von Nudging

  .

  In:

  Bergner, Sabine; Fleiss, Jürgen; Gutschelhofer, Alfred, eds.,

  Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung.

  Graz:

  Leykam.

  pp. 265-277.

  Styrian Spirit of Management ; 2.

• Ackermann, Kurt Alexander; Furchheim, Pia,

  2018.

  Emotionen und deren Bedeutung für das Marketing : eine Einführung

  .

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 11-26.

• Ebert, Nico; Ackermann, Kurt Alexander; Scheppler, Björn,

  2021.

  Bolder is better : raising user awareness through salient and concise privacy notices [paper].

  In:

  Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems.

  CHI '21 : Conference on Human Factors in Computing Systems, Yokohama, 8-13 May 2021.

  New York:

  Association for Computing Machinery.

  Available from: https://doi.org/10.1145/3411764.3445516

• Ebert, Nico; Ackermann, Kurt Alexander; Heinrich, Peter,

  2020.

  Does context in privacy communication really matter? : a survey on consumer concerns and preferences [paper].

  In:

  CHI '20 : Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems.

  2020 CHI Conference on Human Factors in Computing Systems, Honolulu, Hawaii, 25-30 April 2020.

  New York:

  Association for Computing Machinery.

  Available from: https://doi.org/10.1145/3313831.3376575

• Ackermann, Kurt Alexander; Heim, Nina; Collenberg, Anja; Lenggenhager, Vera Nina; Müller, Steffen; Furchheim, Pia,

  2020.

  Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-20571

• Rüeger, Brian; Gehring, Bettina; Ackermann, Kurt Alexander; Miesler, Linda,

  2018.

  Willing to share? When it comes to data, who will share what and why?.

  Research Features.

  125, pp. 98-101.

  Available from: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf

• Murphy, Ryan O.; Ackermann, Kurt Alexander,

  2013.

  Social value orientation : theoretical and measurement issues in the study of social preferences.

  Personality and Social Psychology Review.

  18(1), pp. 13-41.

  Available from: https://doi.org/10.1177/1088868313501745

Ackermann, K.A. (2014). Social Value Orientation: An analysis of measurement, form, predictive power, and malleability of social preferences. Doctoral Dissertation, ETH Zurich.

Ackermann, K.A., Fleiß, J. & Murphy, R.O. (2016). Reciprocity as an individual difference. Journal of Conflict Resolution, 60(2), 340-367.

Nax, H.H., Murphy, R.O. &, Ackermann, K.A. (2015). Interactive preferences. Economic Letters, 135, 133-136.

Murphy, R.O. & Ackermann, K.A. (2015). Social preferences, positive expectations, and trust based cooperation. Journal of Mathematical Psychology, 67, 45-50.

Murphy, R.O. & Ackermann, K.A. (2014). Social value orientation: Theoretical and measurement issues in the study of social preferences. Personality and Social Psychology Review, 18(1), 13-41.

Murphy, R.O., Ackermann, K.A. & Handgraaf, M.J.J. (2011). Measuring social value orientation. Judgment and Decision Making, 6(8), 771-781.

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