Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world
At a glance
- Project leader : Dr. Kurt Alexander Ackermann
- Co-project leader : Dr. Pia Furchheim
- Project team : Remo Bebie Gut, Dr. Jesse Bächler, Fabienne Fini, Vera Nina Lenggenhager, Corina Lösch, Dr. Frithjof Müller, Fabian Oehninger, Michèle Rettenmund
- Project budget : CHF 699'550
- Project status : ongoing
- Funding partner : Innosuisse (Impulsprogramm / Massnahme 2: Unterstützung von Strukturwandel, disruptiver oder radikaler Innovation / Projekt Nr. 61100.1 IP-SBM)
- Project partner : Brandmind GmbH
- Contact person : Kurt Alexander Ackermann
Description
The project includes the elaboration of the basics for the development of a disruptive new type of application which, based on psychographic inputs, uses artificial intelligence to transfer the shopping experience from offline stores to the digital world.