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Dr. Steffen Müller

Dr. Steffen Müller

Dr. Steffen Müller
ZHAW School of Management and Law
Behavioral Marketing
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 79 24
steffen.mueller@zhaw.ch

Personal profile

Management role

Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer for Marketing

http://www.zhaw.ch/imm

Professional development teaching

Expertise and research interests

Customer Relationship Management (CRM), Market Research, Net Promoter Score (NPS), Pricing, Key Account Management, B2B Marketing

Educational background

Dipl.-Kfm., 2001, University of Mannheim, Germany
Dr. rer. pol., 2005, University of Erlangen-Nürnberg, Germany

Professional milestones

Hilti AG, Schaan, Liechtenstein, Vice President Corporate Market Research
Siemens AG, Nürnberg, Germany, Senior Marketing Consultant
The Boston Consulting Group GmbH, München, Germany, Associate

Membership of networks

Publications and conference contributions

Books and editorships

  • ().

    Bonusprogramme als Instrumente des Beziehungsmarketing

    : Eine theoretische und empirische Analyse.

    Nürnberg: GIM-Verlag.

Peer-reviewed articles/chapters

  • ; ().

    Marketing Events: Determinants and Consequences of Participant Satisfaction

    .

    37. Konferenz der European Marketing Academy, Brighton Peer reviewed.

  • ().

    Loyalty Programs and Customer Loyalty: A Panel Data Analysis

    .

    36. Konferenz der European Marketing Academy, Reykjavik Peer reviewed.

  • ; ().

    Loyalty Program Benefits: Measurement, Determinants, Impact

    .

    33. Konferenz der European Marketing Academy, Murcia Peer reviewed.

Non-peer-reviewed articles/chapters

  • ; ().

    Customer Insight Manager

    : Interne Spezialisten im Dienste der Marktforschung.

    In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4) . (S. 7-17). Zürich: VDF Verlag.

  • ; ().

    Product Manager

    : Anwälte der Kundschafft an der Schnittstelle zur Entwicklungsabteilung.

    In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4) . (S. 19-29). Zürich: VDF Verlag.

  • ; ().

    Social Media Manager

    : Markenbotschafter im Internet.

    In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4). (S. 59-67). Zürich: VDF Verlag.

  • ; ; ; ; ; ; ; ; ().

    Swiss CRM 2014

    : Einsatz und Trends in Schweizer Unternehmen.

    ZHAW ‑ School of Management and Law, Institut für Marketing Management