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Dr. Steffen Müller

Dr. Steffen Müller

Dr. Steffen Müller

ZHAW School of Management and Law
Behavioral Marketing
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 79 24

Personal profile

Management role

Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer for Marketing

Professional development teaching

Expertise and research interests

Online Reputation Management, Pricing, Customer Relationship Management (CRM), Net Promoter Score (NPS), Conjoint Measurement, Market Research

Educational background

Dipl.-Kfm., 2001, University of Mannheim, Germany
Dr. rer. pol., 2005, University of Erlangen-Nürnberg, Germany

Professional milestones

Hilti AG, Schaan, Liechtenstein, Vice President Corporate Market Research
Siemens AG, Nürnberg, Germany, Senior Marketing Consultant
The Boston Consulting Group GmbH, München, Germany, Associate

Membership of networks


Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts