Dr. Steffen Müller

Dr. Steffen Müller

Dr. Steffen Müller
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 79 24
steffen.mueller@zhaw.ch

Personal profile

Management role

  • Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer for Marketing

http://www.imm.zhaw.ch

Professional development teaching

Expertise and research interests

Customer Relationship Management (CRM), Market Research, Net Promoter Score (NPS), Pricing, Key Account Management, B2B Marketing

Educational background

Dipl.-Kfm., 2001, University of Mannheim, Germany
Dr. rer. pol., 2005, University of Erlangen-Nürnberg, Germany

Professional milestones

Hilti AG, Schaan, Liechtenstein, Vice President Corporate Market Research
Siemens AG, Nürnberg, Germany, Senior Marketing Consultant
The Boston Consulting Group GmbH, München, Germany, Associate

Membership of networks

Publications

; ; ; ; ; Müller, Steffen; ; ; Stadelmann, Martin,

2014.

Swiss CRM 2014: Einsatz und Trends in Schweizer Unternehmen

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available under: https://doi.org/10.21256/zhaw-963

Books and editorships

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Jobprofile im Marketing (SML Essentials, No.4)

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Zürich: VDF Verlag.

().

Bonusprogramme als Instrumente des Beziehungsmarketing

: Eine theoretische und empirische Analyse.

Nürnberg: GIM-Verlag.

Peer-reviewed articles/chapters

; ; ().

Welche Produkteigenschaften begeistern Kunden? Eine Analyse von Online Reviews

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Marketing Review St. Gallen, Nr. 01/2017. S.68-75. Peer reviewed.

; ; ().

What drives Loyalty Program Perception? A Cross-Country Analysis

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EMAC 2016 (European Marketing Academy Conference), Oslo, 24.-27. Mai, Peer reviewed.

; ().

Which Product Features Delight Customers? An Analysis of Online Reviews

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EMAC 2016 (European Marketing Academy Conference), Oslo, 22. - 27. May, Peer reviewed.

; ; ().

Customer Acceptance Tests and New Product Success – An Application of QCA in Innovation Research

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44. Konferenz der European Marketing Academy, Leuven Peer reviewed.

().

How to Design Loyalty Programs: A Conjoint Analytical Approach

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38. Konferenz der European Marketing Academy, Nantes Peer reviewed.

; ().

Marketing Events: Determinants and Consequences of Participant Satisfaction

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37. Konferenz der European Marketing Academy, Brighton Peer reviewed.

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Loyalty Programs and Customer Loyalty: A Panel Data Analysis

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36. Konferenz der European Marketing Academy, Reykjavik Peer reviewed.

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Lohnen sich Bonusprogramme?

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Marketing ZFP, 28. Jg., Nr. 2. S. 135-146. Peer reviewed.

; ().

Loyalty Program Benefits: Measurement, Determinants, Impact

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33. Konferenz der European Marketing Academy, Murcia Peer reviewed.

Non-peer-reviewed articles/chapters

; ; ; ; ; ; ; ; ().

Swiss Marketing Leadership Studie 2016

: Digitale Transformation im Marketing.

ZHAW School of Management and Law

; ().

Bessere Beziehungen durch Feedbacksysteme

.

KMU-Magazin, Nr. 12. S. 46-48.

; ().

Customer Insight Manager

: Interne Spezialisten im Dienste der Marktforschung.

In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4) . (S. 7-17). Zürich: VDF Verlag.

; ().

Product Manager

: Anwälte der Kundschafft an der Schnittstelle zur Entwicklungsabteilung.

In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4) . (S. 19-29). Zürich: VDF Verlag.

; ().

Social Media Manager

: Markenbotschafter im Internet.

In: Steffen Müller (Hg.). Jobprofile im Marketing (SML Essentials, No.4). (S. 59-67). Zürich: VDF Verlag.

; ; ; ; ; ; ; ; ; ().

Swiss Marketing Leadership Studie 2015

: Status Quo und Trends in Schweizer Unternehmen .

ZHAW - School of Management and Law, IMM

; ; ().

Zufriedene Kunden im Fokus

.

Handelszeitung, Nr. 35, August. S.59.

; ; ; ; ; ; ; ; ().

Swiss CRM 2014

: Einsatz und Trends in Schweizer Unternehmen.

ZHAW ‑ School of Management and Law, Institut für Marketing Management

().

Using Voice of the Customer Programs to Improve Customer Loyalty

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Gartner Customer Strategies & Technologies Summit, London

; ().

The Impact of Supplier Satisfaction on Relationship Growth: An Exploratory Study

: Working Paper.

Otto-Friedrich-Universität Bamberg