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Dr. Steffen Müller

Dr. Steffen Müller

Dr. Steffen Müller
ZHAW School of Management and Law
Behavioral Marketing
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 79 24

Personal profile

Management role

Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer for Marketing

Professional development teaching

Expertise and research interests

Customer Relationship Management (CRM), Market Research, Net Promoter Score (NPS), Pricing, Key Account Management, B2B Marketing

Educational background

Dipl.-Kfm., 2001, University of Mannheim, Germany
Dr. rer. pol., 2005, University of Erlangen-Nürnberg, Germany

Professional milestones

Hilti AG, Schaan, Liechtenstein, Vice President Corporate Market Research
Siemens AG, Nürnberg, Germany, Senior Marketing Consultant
The Boston Consulting Group GmbH, München, Germany, Associate

Membership of networks


Articles in scientific journal, peer-reviewed Books and monographs, peer-reviewed Book parts, peer-reviewed Conference contributions, peer-reviewed Other publications Oral conference contributions and abstracts