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Dr. Steffen Müller

Dr. Steffen Müller

Dr. Steffen Müller
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 79 24
steffen.mueller@zhaw.ch

Personal profile

Management role

Head, Center for Behavioral Marketing

Position at the ZHAW

Senior Lecturer for Marketing

http://www.imm.zhaw.ch

Professional development teaching

Expertise and research interests

Customer Relationship Management (CRM), Market Research, Net Promoter Score (NPS), Pricing, Key Account Management, B2B Marketing

Educational background

Dipl.-Kfm., 2001, University of Mannheim, Germany
Dr. rer. pol., 2005, University of Erlangen-Nürnberg, Germany

Professional milestones

Hilti AG, Schaan, Liechtenstein, Vice President Corporate Market Research
Siemens AG, Nürnberg, Germany, Senior Marketing Consultant
The Boston Consulting Group GmbH, München, Germany, Associate

Membership of networks

Publications

Books and editorships

  • ().

    Bonusprogramme als Instrumente des Beziehungsmarketing

    : Eine theoretische und empirische Analyse.

    Nürnberg: GIM-Verlag.

Peer-reviewed articles/chapters

  • ; ; ().

    Welche Produkteigenschaften begeistern Kunden? Eine Analyse von Online Reviews

    .

    Marketing Review St. Gallen, Nr. 01/2017. S.68-75. Peer reviewed.

  • ; ; ().

    What drives Loyalty Program Perception? A Cross-Country Analysis

    .

    EMAC 2016 (European Marketing Academy Conference), Oslo, 24.-27. Mai, Peer reviewed.

  • ; ().

    Which Product Features Delight Customers? An Analysis of Online Reviews

    .

    EMAC 2016 (European Marketing Academy Conference), Oslo, 22. - 27. May, Peer reviewed.

  • ; ; ().

    Customer Acceptance Tests and New Product Success – An Application of QCA in Innovation Research

    .

    44. Konferenz der European Marketing Academy, Leuven Peer reviewed.

  • ().

    How to Design Loyalty Programs: A Conjoint Analytical Approach

    .

    38. Konferenz der European Marketing Academy, Nantes Peer reviewed.

  • ; ().

    Marketing Events: Determinants and Consequences of Participant Satisfaction

    .

    37. Konferenz der European Marketing Academy, Brighton Peer reviewed.

  • ().

    Loyalty Programs and Customer Loyalty: A Panel Data Analysis

    .

    36. Konferenz der European Marketing Academy, Reykjavik Peer reviewed.

  • ; ().

    Lohnen sich Bonusprogramme?

    .

    Marketing ZFP, 28. Jg., Nr. 2. S. 135-146. Peer reviewed.

  • ; ().

    Loyalty Program Benefits: Measurement, Determinants, Impact

    .

    33. Konferenz der European Marketing Academy, Murcia Peer reviewed.

Non-peer-reviewed articles/chapters