Dr. Helen Vogt

Personal profile

Position at the ZHAW

zhaw.ch/imm

Membership of networks

• ETHZ Alumni
• Swiss Product Management Community
• The Boston Consulting Group
• Business Development - The Missing Link between Marketing & Sales

Projects

Publications

• Vogt, Helen; Ehrat, Matthias; Fuchs, Rainer; Holler, Manuel,

  2021.

  Welche datenbasierten Servicemodelle sind erfolgsversprechend für KMU der Maschinen‑, Anlagen‑, Elektro- und Metallindustrie?.

  HMD Praxis der Wirtschaftsinformatik.

  58, pp. 521-536.

  Available from: https://doi.org/10.1365/s40702-021-00728-w

• Bussard, Mathieu; Vogt, Helen,

  2018.

  Brugg-Lifting AG goes digital

  .

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 217-228.

• Vogt, Helen,

  2017.

  Wie schaffen Unternehmen Wert für den Kunden?

  .

  In:

  Lucco, Andreas; Rüeger, Brian; Fuchs, Rainer; Ergenzinger, Rudolf; Thommen, Jean-Paul, eds.,

  Marketing : Konzepte - Instrumente - Aufgaben.

  Zürich:

  Versus.

  pp. 79-98.

• Meierhofer, Jürg; Kugler, Petra; Vogt, Helen; Dobler, Martin; Benedech, Rodolfo Andres; Strittmatter, Marc; Treiterer, Manuel,

  2022.

  Improving service value creation for manufacturing SMEs by overcoming data sharing hurdles in ecosystems [paper].

  In:

  Bigdeli, Ali; Rapaccini, Mario; Saccani, Nicola; Adrodegari, Federico; Baines, Tim, eds.,

  Achieving Net-Zero through Servitization.

  Spring Servitization Conference (SSC), Florence, Italy, 9-10 May 2022.

  Birmingham:

  Aston University.

  pp. 86-94.

• Holler, Manuel; Dremel, Christian; van Giffen, Benjamin; Vogt, Helen,

  2022.

  From smart connected products to systems of systems : case study and archetypes [paper].

  In:

  Canciglieri Junior, Osiris; Noël, Frédéric; Rivest, Louis; Bouras, Abdelaziz, eds.,

  Product lifecycle management : green and blue technologies to support smart and sustainable organizations.

  IFIP 18th International Conference on Product Lifecycle Management, Curitiba, Brazil, 11-14 July 2021.

  Cham:

  Springer.

  pp. 3-13.

  IFIP Advances in Information and Communication Technology ; 640.

  Available from: https://doi.org/10.1007/978-3-030-94399-8_1

• Steck, Philipp; Nyffenegger, Felix; Vogt, Helen; Hänggi, Roman,

  2020.

  Cross industrial PLM benchmarking using maturity models [paper].

  In:

  Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,

  PLM 2020 : Product Lifecycle Management Enabling Smart X.

  17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.

  Cham:

  Springer.

  pp. 538-552.

  IFIP Advances in Information and Communication Technology ; 594.

  Available from: https://doi.org/10.1007/978-3-030-62807-9_43

• Holler, Manuel; Vogt, Helen; Barth, Linard,

  2019.

  Exploring the willingness-to-share data of digitized products in B2B manufacturing industries [paper].

  In:

  Pucihar, Andreja; Kljajić Borštnar, Mirjana; Bons, Roger; Seitz, Juergen; Cripps, Helen; Vidmar, Doroteja, eds.,

  32nd Bled eConference Proceedings.

  32nd Bled eConference - Humanizing Technology for a Sustainable Society, Bled, Slovenia, 16-19 June 2019.

  University of Manbor Press.

  pp. 1065-1072.

  Available from: https://doi.org/10.18690/978-961-286-280-0

• Vogt, Helen; Kugler, Petra; Meierhofer, Jürg; Benedech, Rodolfo Andres,

  2021.

  Enabling smart services for manufacturing SMEs by data-driven value creation [poster].

  In:

  The Spring Servitization Conference 2021, Birmingham, United Kingdom, 10-12 May 2021.

  Available from: https://41753ba1-a36e-4b60-91bd-ac6d4d925510.filesusr.com/ugd/d939c0_74856e92e8204cb498892d7dd1af4f84.pdf

• Fuchs, Rainer; Vogt, Helen; Barth, Linard; Gehring, Bettina; Glaunsinger, Senem,

  2017.

  Entwicklung validierter Beratungsdienstleistungen im Product Lifecycle Management.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline; Müller, Steffen; Vogt, Helen; Seiler, Roger; Kubli, Carolina; Kübler, David Lucien,

  2015.

  Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer Unternehmen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-5027

• Holler, Manuel; Ehrat, Matthias; Vogt, Helen,

  2020.

  Development of a smart connected product system for the industrial piping business.

  In:

  5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.

• Vogt, Helen; Ehrat, Matthias; Holler, Manuel,

  2020.

  Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services.

  In:

  5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.

Other publications

Vogt, H., Fuchs,R., Barth, L., Gehring,B., Glaunsinger,S.(2017): "Entwicklung validierter
Beratungsdienstleistungen im Product Lifecycle Management", Winterthur

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