Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J.; Rahmani, Leila; Schubert, Renate; Streule, Pascal; Waller, Gregor,
2024.
Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves.
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-2496
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Rüeger, Brian; Volkmar, Gioia,
2024.
Unternehmen zwischen Hype & Schock.
SWA Jahresbericht 2023 : The AI Revolution.
pp. 14-17.
Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf
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Müller, Steffen; Seiler, Roger; Völkle, Melanie,
2023.
International Journal of Market Research.
Available from: https://doi.org/10.1177/14707853231219648
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Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-29013
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.