Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
-
Rüeger, Brian; Furchheim, Pia,
2023.
Die Krux mit der Nachhaltigkeitskommunikation.
SWA Jahresbericht 2022 : Green Power for Advertisers.
pp. 8-11.
Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2022-jahresbericht-swa.pdf
-
Balázs, Zsiborás,
2023.
Digitale Zukunft von Publikumsmessen und Events in der Deutschschweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-30397
-
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,
2023.
Enhancing digital advertising with BCT : areas of innovation.
In:
EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
-
Klaas, Michael; Beurer-Züllig, Bettina,
2023.
In:
56th Hawaii International Conference on System Sciences (HICSS), Maui, USA, 3-6 January 2023.
-
Christensen, Jeppe Lambert,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-29816
Projects
Projects according to DDC 658.8: Marketing management
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
-
Customizable Injection Molded Products and Services with Interconnected Production Planning
-
Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)