Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther,
2023.
Private labels and negative information : effects within a retailer [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
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Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,
2023.
Enhancing digital advertising with blockchain technology.
Journal of Interactive Marketing.
59(1), pp. 76-98.
Available from: https://doi.org/10.1177/1094996823118554
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Zumstein, Darius; Oswald, Carmen; Brauer, Claudia,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2469
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Hannich, Frank; Heierli, Reto; Rettenmund, Michèle,
2023.
Macht Dialogmarketing Unternehmen agiler? [paper].
In:
Dialogmarketing Perspektiven 2022/2023.
15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing, Frankfurt, Deutschland, 28. September 2022.
Wiesbaden:
Springer.
pp. 1-17.
Available from: https://doi.org/10.1007/978-3-658-40753-7_1
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Ebert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim,
2023.
In:
CHI '23 : Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems.
Conference on Human Factors in Computing Systems (CHI), Hamburg, Germany, 23-28 April 2023.
Association for Computing Machinery.
pp. 161.
Available from: https://doi.org/10.1145/3544548.3580780
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)