Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
-
Coenen, Christian,
1999.
Der Zusammenhang zwischen Zufriedenheit und Loyalität von Automobilkunden.
Ingolstadt:
Katholische Universität Eichstätt-Ingolstadt.
-
Coenen, Christian,
1999.
Serviceorientierung von Kundenkontakt-Mitarbeitern.
Ingolstadt:
Katholische Universität Eichstätt-Ingolstadt.
-
Polonsky, Michael J.; Schuppisser, Stefan,
1998.
A stakeholder perspective to developing a supportive network of marketing [paper].
In:
Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998.
Australia New Zealand Academy of Marketing Conference, Dunedin, New Zealand, 30 November - 2 December 1998.
Dunedin:
University of Otago.
pp. 2017-2023.
-
Gerke, Wolfgang; Bienert, Horst; Oehler, Anderas; Van Rüth, Volker,
1989.
Die Einstellung von Bankkunden zur Selbstbedienung.
Frankfurt am Main:
Knapp.
BGM - Bank- und Geldmarketing aktuell.
ISBN 3-7819-0433-4.
-
Steinmann, Cary,
1987.
Freiburg:
Universität Freiburg.
Projects
Projects according to DDC 658.8: Marketing management
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
-
Customizable Injection Molded Products and Services with Interconnected Production Planning
-
Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)