Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
-
Duma, Fabio,
2022.
In:
IPOL 2022 Conference, online, 26-27 May 2022.
-
Müller, Carmen Béatrice,
2022.
Brand activism in the 21st century : what makes brand activism authentic among millennials?.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-26989
-
Duma, Fabio; Khalifa, Dina; Schäfer, Jule,
2022.
.
In:
Batat, Wided, ed.,
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth.
London:
Routledge.
Available from: https://doi.org/10.4324/9781003163732
-
Mörgeli, Larissa,
2022.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-26988
-
Fuchs, Rainer,
2022.
Das Grundmodell für «Building the Business» : Business Model Canvas und die Umwelt
.
In:
Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,
Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.
Zürich:
Versus.
pp. 68-81.
Projects
Projects according to DDC 658.8: Marketing management
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
-
Customizable Injection Molded Products and Services with Interconnected Production Planning
-
Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)