Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Manojlovic, Milica,
2023.
Messenger Marketing : WhatsApp im Einsatz für die Kundenkommunikation in der Bankbranche.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-30010
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Laukart, Allison,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2815
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Rühlin, Viola; Del Duce, Andrea; Scherrer, Maike,
2023.
Sustainability.
15(14), pp. 11058.
Available from: https://doi.org/10.3390/su151411058
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Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,
2022.
Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2436
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Duma, Fabio,
2022.
Asia Pacific Journal of Marketing and Logistics.
Available from: https://doi.org/10.1108/APJML-07-2022-0613
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)