Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Zimmer, Marcus; v. Wangenheim, Florian; Salonen, Anna,
2022.
Marketing Review St. Gallen.
39(03), pp. 22-28.
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Merdzanovic, Adis,
2022.
Kundensegmente, Kundenbeziehungen, Kanäle und Distribution
.
In:
Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,
Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.
Zürich:
Versus.
pp. 99-112.
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Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael,
2022.
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce [paper].
In:
Proceedings of the 55th Hawaii International Conference on System Sciences.
55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3-7 January 2022.
Honolulu:
University of Hawai'i at Manoa.
pp. 4933-4942.
Proceedings of the 55th Hawaii International Conference on System Sciences.
Available from: https://doi.org/10.24251/HICSS.2022.601
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Keller, Vanessa,
2022.
Livestream-Commerce : Potentialanalyse von Livestream-Shopping für Schweizer Onlinehändler.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-26984
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Suvada, Adrienne,
2022.
Management der Unternehmensmarke
.
In:
Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,
Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.
Zürich:
Versus.
pp. 213-228.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)