Research at the School of Applied Linguistics
Language matters. At the School of Applied Linguistics, we research the key role played by language and communication, enabling practitioners and society at large to reap practical benefits from linguistics.
The two strategic areas of energy research and societal integration shape the ZHAW research agenda, and the School of Applied Linguistics incorporates related topics into its own projects and labs. For example:
- Swiss-AL, a web corpus of Swiss sources, has been compiled by the School of Applied Linguistics and is used by researchers and students to conduct data-supported and data-driven research on public discourses in multilingual Switzerland, including monitoring the energy discourse.
- In the LAIC Lab – Language Accessibility and Inclusive Communication Lab, our researchers collaborate with service providers, target group representatives and relevant associations to develop practical, needs-based solutions. These draw on well-established research about communication modes that foster societal inclusion for everyone.
Professorships
In the professorships at the School of Applied Linguistics, we conduct research on language use in domain-specific communication, language-mediated cross-domain communication and media-mediated public communication.
Domain-specific communication
- German as a Foreign/Second Language (Prof. Dr. Liana Konstantinidou, Prof. Dr. Karin Madlener-Charpentier)
- Digital Linguistics (Prof. Dr. Philipp Dreesen, Prof. Dr. Cerstin Mahlow)
- Intercultural Studies and Linguistic Diversity (Prof. Dr. Christiane Hohenstein)
- Language Management and Globalisation (Prof. Dr. Patrick Studer)
- Professional Literacy (Prof. Dr. Marlies Whitehouse)
Language-mediated cross-domain communication
- Applied Discourse Studies (Prof. Dr. habil. Ulla Kleinberger)
- Accessibility Studies (Dr. Martin Kappus)
- Interpreting Studies (Prof. Dr. Michaela Albl-Mikasa)
- Human–Machine Communication (Prof. Dr. Alice Delorme Benites)
- Technical Communication (Prof. Dr. Dipl.-Ing. Catherine Badras)
- Translation Studies (Prof. Dr. Caroline Lehr)
Media-mediated public communication
- Journalism Studies (Prof. Dr. Vinzenz Wyss)
- Media Literacy (Prof. Dr. Guido Keel)
- Media Linguistics (Prof. Dr. Aleksandra Gnach, Prof. Dr. Wibke Weber)
- Organisational Communication and Management (Prof. Dr. Nicole Rosenberger Staub)
- Organisational Communication and Public Spheres (Prof. Dr. Peter Stücheli-Herlach)
Labs
The labs at the School of Applied Linguistics bring researchers in the professorships together with stakeholders from all areas of society. These experts from academia and professional practice collaborate to develop innovative and sustainable solutions for the benefit of society.
Projects
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SPPC: Swiss Process–Product Corpus of Student Writing Development
SPPC (Swiss Process–Product Corpus of Student Writing Development) is a novel longitudinal corpus of L1 student writing, linking automatically annotated and aggregated process data with the resulting product (text) and competence data. It will facilitate the development of teaching interventions with appropriate ...
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Akteure – Diskurse – Medien
The objective of the project is to explore to what extent central developmental steps of school pedagogy from the mid-19th century are related to current debates in Switzerland. The hypothesis being investigated is that the school as an educational institution became the exposed object of the social statistics that ...
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Validation and Adjustment of Instruments and Processes to Evaluate English-Medium Education in the International Business Administration programme in the Bern University of Applied Sciences BFH Business School
The BFH Business School offers a Bachelor of Science in International Business Administration degree programme in English. This programme is continuously developed and adapted to emerging needs and trends. One key element of the programme’s quality is its use of English as a medium of instruction. The change of ...