The IAM carries out application-oriented research in the fields of organisational communication, journalism and media linguistics.
The IAM’s research involves analysing specific problems arising in organisational communication and journalism with a view to developing appropriate solutions.
The IAM’s research process draws on the theoretical principles and scientific methods used in communication and media studies and linguistics.
The IAM’s research work centres around the following subject areas:
In all four areas, the IAM focuses its research work on narration practices and structures, drawing on the principles developed in the public storytelling approach.