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Professional Literacy

In our Research and Specialisation in Professional Literacy, we conduct research on communication in a society based on the division of labour. We examine how communities, organisations and individual stakeholders use linguistic processes and language products in order to participate in professionally relevant discourses and communicate with society. For example, we investigate communication in the financial industry. This enables us to discover which factors are decisive for communication between the respective stakeholders. In the professional world and society at large, this knowledge has an important role to play because it shows how professional literacy can – and must – be developed further in a transdisciplinary manner in the areas of university teaching, continuing education and professional practice.

In focus

Communication in the financial world

The book Transdisciplinarity in Financial Communication | Writing for Target Readers identifies and analyses problems relating to text production in the financial world from three complementary perspectives: problem identification, problem analysis and problem solving. It thus explains why solving these problems through transdisciplinary collaboration benefits both theory and practice as well as society. Based on 25 years of ethnographic research, around 2,100 text products and more than 190 interviews with various stakeholders, measures are being developed and evaluated in order to improve the communicative potential of financial texts and make them accessible to different stakeholder groups.


Research-based teaching

The findings from the research conducted by the Professional Literacy professorship are integrated into the MA in Applied Linguistics as well as the CAS Writing: Professional Writing, Editing and Designing. The objective is always to promote and develop professional literacy in a sustainable manner so that language can be used in professionally relevant discourses within the subject area as well as in a domain-specific and social context.